Great Wall Motor’s January total sales performance did not match the same period from a year ago. However, sales of its ORA and TANK brands brought home a win. In January, Great Wall Motor sold a total of 111,778 vehicles, decreasing 19.59% year on year.

To be specific, the HAVAL brand sold 70,228 vehicles, down 25.66% from a year ago. With 5,098 vehicles sold in January, the WEY brand also saw a 15.03% year-on-year decline in sales. Meanwhile, GWM Pickup, the pickup arm owning the brand Poer, sold 12,860 vehicles, plummeting 42.23% compared to a year ago.

Good Cat; photo credit: ORA

On the other hand, two young brands of Great Wall Motor, ORA and TANK, managed positive growth in sales in the first month of 2022.

The ORA brand sold 13,229 vehicles in the month, representing a 28.9% jump from the earlier year. 9,029 of the month’s sales were from the Ora Good Cat EV model. The sales volume of the Good Cat soared 333.4% year on year.

In the meantime, TANK delivered 10,363 units of its only model, the TANK 300, in January, surging 72.2% compared to the previous year.

Notably, in the first month of 2022, Great Wall Motor sold 12,750 vehicles overseas, indicating a 16.2% growth from a year ago.

The automaker is shifting its focus to the global market, with its new Brazilian production bases in reconstruction. The factory is projected to start production in the second half of 2023, with a designed capacity of 100,000 vehicles annually. The production plant will provide a solid support for the automaker’s Latin America market expansion.  

Additionally, Great Wall Motor plans to invest over BRL10 billion $1.92 billion) in forming a Brazilian automotive, industrial chain in the next decade.