Beijing (ZXZC)- As artificial intelligence technology continues its relentless evolution, the automotive industry finds itself propelled to unprecedented heights of innovation. Great Wall Motor, the Chinese legacy automaker, has responded actively to the trend and set up the Technology Center AI Lab (TACL). 

Photo credit: Great Wall Motor

The journey towards automotive intelligence commenced in 2020 when Great Wall Motor made a strategic pivot towards technology enterprises. It established various organizational units, including the Enterprise Digitalization Center, R&D Planning Digital Transformation Project Team, Intelligent Platform GPT Large Model Project Team, and AI Algorithm Team.

In its current phase, driven by strategic objectives and business development imperatives, Great Wall Motor is elevating its level of automotive intelligence. To achieve this, it is integrating relevant organizational units and upgrading its organizational structure. The culmination of this effort is the establishment of the TACL.

TACL is tasked with building a comprehensive AI technology ecosystem across Great Wall Motor's operations, aiming to cultivate industry-leading AI capabilities. Guided by the principles of cross-disciplinarity, lateral thinking, and innovation, TACL leverages computing power, algorithms, and large model capabilities as its foundation. It integrates various departments, encompassing powertrain, chassis, styling, and bodywork, to create the Great Wall Motor Large Model Service Platform. This platform serves as a technological centerpiece for both the automotive and R&D sectors.

TACL's impact is two-fold. On one hand, it enhances the overall intelligence experience for vehicles, delivering a more intelligent and user-friendly assistant for customers. On the other hand, it empowers R&D by fostering innovation in products, development tools, research management methods, and processes, catalyzing a transformation in the R&D system and enhancing overall efficiency.

The establishment of TACL promises value creation across several domains, including intelligent driving, smart cockpit space, and sensor-vehicle interaction. Simultaneously, it will bolster Great Wall Motor's competitiveness in the realm of intelligence. From the user's perspective, AI large models promise a deeper understanding of user behavior, preferences, and needs, facilitating more natural human-machine interactions. This translates into more intelligent, comfortable, secure, and convenient driving and riding experiences, providing highly personalized journeys. 

Great Wall Motor's AI large models are poised to be integrated into various brands and models under its umbrella, offering a promising glimpse into the future of automotive intelligence.