Industry dynamics

Geely to put ICON onto market through live streaming

Publishtime:1970-01-01 08:00:00 Views:38

Shanghai (ZXZC)- Geely ICON, Geely Auto's second BMA (B-segment Modular Architecture)-based SUV, will not hit the market on Valentine's Day, the original date on which the heavyweight model was supposed to go on sale.

Due to the outbreak of novel coronavirus infection, the launching ceremony, which was set to be held at the Tennis court in Hangzhou Olympic Sports Center, has been cancelled now. Instead, the automaker will put the model onto the market in form of live streaming, while the new date still remains unknown.

Geely Auto started its year of 2020 with the delivery of the ICON's limited-run “Milky Way”. Offered in one variant and priced at RMB132,020, the “Milky Way” was supplied in only 2,020 units, which were entirely pre-ordered by consumers at the Auto Guangzhou 2019.

It’s noteworthy that the ICON will be the first production model under Geely's RMB370 million-invested R&D project of “all-around health car”. It will also carry China's first in-car high-efficiency composite air filter that meets the protection standard equivalent to N95 surgical mask. Besides, Geely will upgrade the air purification system for car owners who have picked up the aforesaid limited-edition vehicles. 

Geely to put ICON onto market through live streaming

Retaining much of the design from the Geely's Concept shown at the Auto China 2018, the mass-produced ICON displays an evolve version of Geely's “Expanding Cosmos” design DNA. Above the grille, the slim headlight renders a more aggressive front fascia. The concave fog light area is embedded with several vertically-arranged LED light bulbs.

Geely to put ICON onto market through live streaming

Staying true to the concept model, the ICON's car body inherits the distinct blocky silhouette. Besides, flush pop-out door handles and side-view mirror integrated with corning lamps would appeal to young tech-savvy audience. The floating roof and the pedal-shaped spoke edged by Continental's UC6 SUV tire add volume to the new vehicle’s personality.

The “Expanding Cosmos” design is also used in the rear end to echo with the front, while it is split by a license plate frame.

The ICON measures 4,350mm long, 1,810mm wide and 1,615mm tall, and carries a wheelbase spanning 2,640mm. The size makes the vehicle positioned as a compact SUV.

Geely to put ICON onto market through live streaming

The minimalistic design continues in the interior. The “infinity loop” motif is frequently seen at places like air conditioning vent, gear selector and internal door handles. The full LCD instrument panel and the 10.25-inch floating touchscreen console equipped with the GKUI 19, Geely's latest smart ecosystem, create a futuristic ambient.

Under the bonnet, there is a 1.5-litre turbocharged engine assisted by a 48-volt mild hybrid system producing a combined 190PS and 300 N·m of peak torque, hooked up to 7-speed dual-clutch transmission. The vehicle can sprint from standstill to 100km/h within 7.9 seconds, and consume 5.7 liter fuel per 100km (photo source: Geely Auto's WeChat account).