Shanghai (ZXZC)- On February 26, BYD made a significant presence at the Geneva International Motor Show 2024 with eight new energy vehicle (NEV) models showcased, marking its commitment to further expanding its global footprint and helping promote eco-friendly transportation.

At the launch event, BYD showcased its in-house developed DM-i super hybrid technology to European consumers for the first time. The model featuring this technology, the Song PLUS DM-i (named the SEAL U DM-i overseas), is set to hit the European market in the second quarter of 2024, aiming to meet the diverse travel needs of European users, and provide them with an efficient and energy-saving driving experience.

BYD SEAL U DM-i; photo credit: BYD

Michael Shu, Managing Director of BYD Europe, said, “We launched the first generation of DM Technology in Geneva in this hall exactly 16 years ago. That was the world's first PHEV with DM Technology. We have made great progress since then, and today we proudly introduce Super DM technology, which has evolved to the latest generation technology. It is a highly efficient electric-based system, that prioritises electricity for most of the drive time, which leads to dramatically lower fuel consumption, and a pure electric range of up to 115 km. As a PHEV, it also has a much longer range of over 1000 km, when fully charged and with a full tank of fuel, making it a practical option for many more consumers. With the imminent European launch of the BYD SEAL U DM-i in Q2 2024, customers will soon have the opportunity to experience many benefits of this innovative hybrid technology. BYD believes that Super DM Technology can be a pivotal force in the EV transition, allowing a broader audience to embrace electric mobility.”

YANGWANG U8; photo credit: BYD

During this auto show, BYD's million-yuan-level high-end new energy vehicle brand, YANGWANG, made its debut in Europe. Its flagship model, the YANGWANG U8, with disruptive technology and outstanding performance, became the focal point of the Geneva Motor Show.

Following its debut at the IAA Mobility 2023 in September last year, BYD's DENZA brand continues to attract attention, with its first luxury MPV D9 drawing numerous attendees. Additionally, the DENZA brand showcased its intelligent premium SUV DENZA N7 for the first time to European users during this event.