Beijing (ZXZC)- Dongfeng Liuzhou Motor Co., Ltd., the company behind Dongfeng's Forthing passenger vehicle brand, recently hosted its 2024 Partner Conference, marking the official start of its accelerated transition to new energy vehicles. 

Photo credit: Dongfeng Forthing

As 2024 commemorates the 70th anniversary of Dongfeng Liuzhou Motor's founding, the Forthing brand will introduce a new energy brand and strategic models, signaling a comprehensive and profound transformation in product, user, and brand image.

Specifically, Forthing will launch two strategic vehicle models based on a new energy platform, the Xinghai V9 and Xinghai S7, to make inroads into the household vehicle market. Simultaneously, it will introduce four new energy vehicle products, the Yacht PHEV, T5 EVO REEV, Lingzhi REEV, and the next-generation Lingzhi, with the aim of achieving an annual sales volume of 150,000 units.

In marketing, Forthing will undergo a comprehensive transformation towards a new energy-oriented marketing model, revitalizing the brand across marketing mode, brand renewal, direct user engagement, organizational restructuring, and channel evolution to redefine and rejuvenate the brand.

Furthermore, in the supply chain realm, Dongfeng Liuzhou Motor will enhance its control over core resources, fostering a collaborative ecosystem for supply, demand, and R&D to optimize and upgrade the supply chain and create shared value.