Industry dynamics

BYD’s FANGCHENGBAO launches BAO 8 rugged off-roader, unveils two concepts

Publishtime:2024-04-18 09:42:37 Views:236

On April 16, FANGCHENGBAO, BYD's professional personalized sub-brand, hosted its spring product launch event, officially unveiling its new product lineup. 

BAO 8

Alongside the BAO 5, which is already on the market, FANGCHENGBAO launched its rugged flagship model, the BAO 8. Additionally, the brand introduced two concept cars, the SUPER 3 concept and the SUPER 9 concept sports car.

Since the launch of its first mass-produced model, the BAO 5, FANGCHENGBAO has seen significant success in the Chinese new energy off-road vehicle market, becoming a signature model that balances off-road capabilities with urban travel. Since its market release in November 2023, the BAO 5’s cumulative delivery volume has reached nearly 20,000 units.

SUPER 3

The success of the BAO 5 solidified FANGCHENGBAO's confidence in its personalization approach. At the recent launch event, three new models were unveiled, including the "583" rugged off-roader family, along with the SUPER 9 sports car, diversifying the brand's product portfolio in a short period.

SUPER 9

Derived from the previously introduced SUPER 8 concept car, the BAO 8 embodies the aesthetics of a "future starship." The SUPER 3, the concept car of the BAO 3, features exaggerated, three-dimensional futuristic design elements. Similarly, the design of the SUPER 9 is bold, featuring a "space capsule" style dual cockpit and an open roof design, exuding a futuristic and technological aura.

Notably, the FANGCHENGBAO's entire product lineup will be showcased at the upcoming Auto China 2024 in Beijing.