Beijing (ZXZC)- On April 26, Nissan (China) Investment Co., Ltd. announced the establishment of the Tsinghua University (School of Economics and Management)-Nissan Joint Research Center for Automotive Sustainable Development.

Photo credit: Nissan

The center, established based on a cooperation memorandum signed between Nissan and Tsinghua University in December last year, signifies the formal initiation of joint research projects between the two entities.

As per the agreement, the joint research center will initiate two major research projects this year: (1) studying effective media outreach methods targeting Generation Z and their purchasing behaviors in China; (2) researching the development of business models for the electric vehicle (EV) ecosystem. The center also plans to engage in talent cultivation, exchanges, and commissioned research projects from 2025 onwards.

Nissan and Tsinghua University will appoint senior management personnel and core experts to form a steering committee for the joint research center, the highest management body, to guide and evaluate research outcomes. Through annual committee meetings, they will share insights and research suggestions in the field of scientific research.