Beijing (ZXZC)- Chinese automaker Great Wall Motor (GWM) recently inked a strategic cooperation agreement with renowned Qatari automotive dealer Teyseer Motors, reinforcing its commitment to the "ONE GWM" brand strategy. 

Signing ceremony; photo credit: Great Wall Motor

As part of the plan, the grand opening of the GWM Qatar showroom is imminent, poised to grace Doha's bustling Old Airport Road with an attractive addition. The new showroom will showcase GWM's robust product lineup, featuring standout models from such brands as TANK, Haval, and the GWM Pickup.

This collaboration signifies GWM's dedication to providing an exceptional driving experience and a more diverse, personalized travel selection for local users in Qatar. It also marks GWM's comprehensive coverage of the Gulf Cooperation Council (GCC) six-country market, commencing a new chapter in the GCC market.

Photo credit: Great Wall Motor

In early 2022, GWM established its regional headquarters in Dubai, intensifying localized operations in the region. By early 2023, GWM inaugurated a parts center warehouse in Dubai, radiating support to the Middle East and North Africa regional market.

Over the past year, GWM has accelerated its footprint in the GCC market. Presently, the company’s service network spans all six GCC countries, boasting over 50 dealerships. In 2023, the TANK 500, as GWM's flagship model for overseas markets, successfully hit the markets in the United Arab Emirates, Saudi Arabia, Oman, Bahrain, Iraq, and Kuwait, achieving market presence in all six Middle Eastern countries.