Beijing (ZXZC)- Nissan Motor recently released its July 2023 performance report for the Chinese market with a double-digit month-on-month slip in sales.

Photo credit: Nissan

In the past month, Nissan Motor sold 59,507 vehicles, representing a 13.93% drop from the previous month. For the first seven months of the year, Nissan Motor’s cumulative sales volume amounted to 418,016 vehicles in the world’s largest auto market.

In the past month, Dongfeng Nissan (including Nissan, Venucia, and INFINITI brands) saw its monthly sales reach 56,495 vehicles, indicating a 12.81% downturn from that of a month ago. At the same time, Nissan’s light commercial vehicle joint venture in China, Zhengzhou Nissan, sold 3,012 vehicles in July, which dropped 30.68% from the previous month. 

Specific brand’s sales were not disclosed this time in the report.

Shohei Yamazaki, Senior Vice President of Nissan Motor Corporation and Chairman of Nissan's China Management Committee, as well as President of Dongfeng Motor Corporation, expressed his insights: "Adapting to China's evolving market landscape, we ensure the sustainable growth of our operations while strategically introducing products that precisely match market demands and pricing. In July, the company launched the Venucia D1-i hybrid and the ARIYA e-POWER 500, further enriching Nissan's electrified offerings in China. Leveraging Nissan's pure electric technology, e-POWER, and Venucia's DD-i hybrid technology, we remain committed to introducing more electrified models to cater to China's diverse consumer preferences."