Beijing (ZXZC)- On August 4, ORA, the new energy vehicle brand under Great Wall Motor, unveiled its brand-wide monthly car purchasing policy, effective from August 1 to August 31. 

Lightning Cat; photo credit: ORA

As part of this month's promotion, customers who place orders and receive vehicle invoices for specific models will enjoy a complimentary one-year compulsory insurance coverage. In addition, ORA is introducing substantial cash incentives for three of its vehicle offerings, effectively reducing their prices.

The 2023 ORA Good Cat and the Good Cat GT Mulan Edition is now available with a generous cash discount of 22,000 yuan, resulting in a revised starting price of 107,800 yuan. The ORA Lightning Cat benefits from a substantial 30,000-yuan cash incentive, bringing its starting price down to 159,800 yuan. The Ballet Cat retains its original price of 149,800 yuan. This unaltered pricing is attributed to the fact that the 2023 Ballet Cat already received a price reduction of over 40,000 yuan upon its initial launch in April earlier this year.

Great Wall Motor reported impressive sales figures for July, which came in at 109,091 vehicles, marking a year-on-year growth of 7.03%. Among which, sales of new energy vehicle models reached 28,920 units, with the ORA brand contributing 10,116 units to this total, representing a 14.58% jump from a year ago.