Industry dynamics

Great Wall Motor’s 300,000th POER pickup rolls off assembly line

Publishtime:1970-01-01 08:00:00 Views:42

Shanghai (ZXZC)- On May 8, Great Wall Motor (“GWM”) saw the 300,000th vehicle of the POER series roll off the production line, making POER the first premium pickup marque in China to hit such production milestone.

Meanwhile, the trailer version was put onto the market for both POER Commercials and Individuals with a price 2,000 yuan ($300) dearer than the all-wheel-drive AT version.

Great Wall Motor’s 300,000th POER pickup rolls off assembly line

GWM POER; photo credit: GWM

Since its formal production began in August 2019, GWM POER made a breakthrough in outputs from “zero to ten thousand” within fewer than 100 days. Then the automaker spent only one year on fulfilling the first 100,000-unit production target, and witnessed the cumulative outputs exceeded 200,000 units on its second anniversary. It took the automaker only 8 months to complete the third 100,000 units of production goal.

Since 2021, GWM POER has been launched in more than 50 countries and regions, including Australia, Chile, Russia, South Africa, Egypt, the Middle East and Laos.

Aside from the Commercials and Individuals versions, GWM released Jingang (King Kong) POER and several special models, such as Huo (means hot or fire), Heidan (Black bullet), Lvzhuang (Travel Edition), Jiche (Motorcyclist edition) to continuously enrich its categories in the global market in order to bring users more diversified experience.