Global luxury automotive brand Genesis makes its debut at Guangzhou International Automobile Exhibition (Auto Guangzhou) with the world premiere of the Genesis Electrified GV70, the second world premiere of a Genesis electric vehicle to be held in China this year, underscoring its commitment to the Chinese market.

Photo credit: Genesis

Jay Chang, Global Head of the Genesis brand, said, “Even though Genesis is a relatively young brand, we have a vision to expand our global footprint. The Chinese market plays a crucial role in the development of our global business, and as a new brand in China we want to be a disruptor, creating something that truly fulfills our customers’ needs. China will also play an important role in our path to electrification and a sustainable future, as we strive to create a positive impact on our customers’ lives.”

Markus Henne, CEO of Genesis Motor China, said, “We are excited to attend Auto Guangzhou for the first time as we celebrate our exhilarating first year in the Chinese market. I’m proud that we have fully delivered the unique Genesis Experience for Chinese customers earlier than we expected with the implementation of our China-tailored direct-to-consumer business model and the start of product deliveries. This strong momentum and positive feedback from the market give us great confidence in our future development. At the same time, we are hosting the world premiere of the Genesis Electrified GV70, our second world premiere of an electric vehicle in China, which underscores our strong commitment to the Chinese market and signals the next step in our audacious journey to a sustainable future.”

Delighting Chinese customers with the complete Genesis Experience

Genesis designs every experience to be innovative, intuitive and meaningful. Since entering the Chinese market in April Genesis has been fully committed to delivering the unique Genesis Experience to delight Chinese customers. In just seven months Genesis has established a network and introduced three globally recognized models, the Genesis G80, the Genesis GV80, and the Genesis G70, as well as the China-exclusive Genesis G70 Edition 1.

Photo credit: Genesis

Underpinning this rapid development is Genesis’ China-tailored direct-to-consumer business model, an omnichannel approach based on direct sales, supported by trusted agents and online sales. Through this tailored approach to the Chinese market, Genesis seeks to create differentiated experiences for customers. The business model is delivered through Genesis Studios and Genesis Showcases, and enabled by the Genesis Digital Ecosystem.

Enabled by the business model, the Genesis Experience guarantees a seamless journey between online and offline channels. Moreover, Genesis’ differentiators further enhance the customer experience. Genesis provides a Two Trim Strategy that offers an unparalleled level of standard specifications for all models and ensures unified pricing across all channels under the Genesis One Price Promise, building transparency and trust, while the Genesis Partner Concept provides convenience delivered through a dedicated companion.

Customers can enjoy the utmost convenience with Genesis Valet Service, including valet test drive experience, home delivery for new Genesis vehicles, as well as pickup and delivery for specific maintenance and service at a designated location within the same cities. In addition, Genesis vehicles come with Genesis Care driven by a confident warranty offering and thoughtful services, which include a 5-year or 100,000 km warranty and a 5-year unlimited mileage and 24/7 roadside assistance across the Chinese mainland. All of these differentiators are delivering the Genesis Experience to Chinese customers.

Genesis started the deliveries of the Genesis G80 and the Genesis GV80 at the end of October, putting Genesis vehicles in the hands of Chinese customers for the first time. This moment marks the launch of the exclusive community of owners in China called the “Galaxy of Genesis”.

New owners will enjoy an unforgettable vehicle handover journey that represents the true Genesis Experience — unique, authentic, thoughtful and audacious. It redefines the meaning of personalized vehicle delivery and underscores how Genesis always puts the customer at the heart of everything the brand does. Delivered by the complimentary Genesis Valet Service and curated by the Genesis Partner, this journey provides the utmost convenience and thoughtful hospitality. Each Genesis owner will be represented in the Galaxy of Genesis with a digital star inspired by their personal attributes, enabled by a bespoke digital platform, which demonstrates how Genesis is committed to building authentic one to one relationships with customers to deliver truly personalized services.

An electric and dynamic experience with the Genesis Electrified GV70

The car experience is a key pillar of the unique Genesis Experience. The Genesis Electrified GV70 offers a differentiated luxury driving experience that brings athleticism to the forefront, emphasizing an audacious attitude.

Photo credit: Genesis

Markus Henne, CEO of Genesis Motor China, said, “The Genesis Electrified GV70 is designed to engage with the Generation Genesis. China is leading the acceleration towards electrification, which is why we are excited to welcome the latest exciting Genesis model that will help us move forward towards a sustainable future.”

Sangyup Lee, Head of Genesis Global design, said: “Genesis’ vision for a sustainable future opens a new world of possibilities and opportunities. The delicate balance of athleticism and elegance is behind every aesthetic decision we make. The Genesis Electrified GV70 manifests how we expand the Genesis design.”

On the exterior, the front fascia displays a careful consideration for aerodynamic efficiency and function. Genesis’ signature Crest Grille has evolved into an aerodynamic crest that features an inverted G-Matrix pattern and incorporates a hidden EV charging port, creating a minimalist yet sophisticated look. The minimalist horizontal shape of the rear bumper completes the model’s modern image. A simplified, tailpipe-free skid plate emphasizes the SUV’s electric nature, while the signature Quad Lamps put the finishing touch on the Genesis Electrified GV70.

The interior boasts a driver-focused design, offering an intuitive and dynamic driving experience. Inspired by the Beauty of White Space interior design concept, the Genesis Electrified GV70 offers customers the opportunity to write their own story with an interior that reflects the sustainable ambitions of this electric vehicle, as well as Genesis’ commitment to future sustainability. A variety of eco-friendly materials including wool woven seats and recycled nylon flooring have been used to furnish the model, and each material features a high-quality finish, completing a design that embodies Genesis’ vision for sustainable luxury from the inside out. Customers will be given the option to order this model with a Glacier White interior.

As an athletic and dynamic vehicle, the Genesis Electrified GV70 offers a competitive and powerful performance to satisfy drivers. It will be available exclusively as an AWD (All-Wheel Drive) model, with a maximum power output of 160kW and 350Nm of torque for the front and rear, delivering a total maximum output of 360kW (in Boost Mode) and 700Nm of torque. This powerful model can go from 0 to 100km/h in 4.5 seconds in Boost Mode.

GV70 Edition 1; photo credit: Genesis

In addition, the Genesis Electrified GV70 is the first Genesis model to feature the SUV-specific e-Terrain Mode, which enables a stable driving experience in various environments.

The new model delivers a competitive all-electric range (AER). Based on the CLTC standard, the estimated maximum range per charge is over 500km. The addition of 350kW rapid charging, meanwhile, enables the battery to charge from 10% to 80% in just 18 minutes.

The Genesis Electrified GV70 also includes a V2L (Vehicle to Load) feature that supports a 3.6kW charge, which is higher than the power supply in the average home, enabling customers to conveniently use electric appliances outside of the vehicle.

Moreover, the Disconnector Actuator System (DAS) can automatically connect or disconnect the motor and drive shaft, considering various driving conditions. Such conditions include vehicle speed and driving mode, enabling seamless switching between 2WD and AWD – reducing unnecessary power loss while increasing efficiency.

The driving experience is further enhanced with a variety of cutting-edge technologies. The Smart Regenerative Braking System regenerates energy through the braking system based on driving habits and road conditions, while in driving mode, the i-Pedal (Intelligent Pedal) allows the driver to accelerate, decelerate and stop using just the accelerator pedal.

The Genesis Electrified GV70 enhances the Genesis product lineup in China and strengthens the reach of the brand to the younger Generation Genesis. Genesis will continue to deliver the unique Genesis Experience to a broader range of Chinese customers through the expansion of its network, which will grow to more than 10 outlets in 2022 across different Chinese cities. Genesis will also continue to bring more exceptional products and experiences that make a positive impact on customers’ lives and offer refined performance, design, safety and innovation.