Beijing (ZXZC)- SAIC Group’s Feifan Auto (former R Auto) is getting more favorable among consumers, judging from its October performance results, thus backing the group’s decision to promote the young subsidiary strongly.

ER6; photo credit: R Auto

With nearly 3,000 orders received in October, Feifan Auto saw a 30% jump month-on-month. The delivery volume of the company surpassed 2,000 vehicles for the second consecutive month.

Notably, Feifan Auto’s compact battery-electric sedan, the ER6, realized a 64% surge regarding order volume from the previous month and more than tripled versus last year, at 214%.

During the third quarter this year, SAIC Group sold roughly 182,900 new energy vehicles, substantially plunged from the previous quarter’s 250,000 vehicles. The group is in dire need of accelerating its business layout in the high-end new energy vehicle market.

On October 29th, SAIC Group announced that its former R Auto brand would be run by an independent auto company named Feifan Auto for better operational purposes. Feifan Auto is positioned to target the RMB200,000-400,000 ($31,277-62,555) mid-to-high-end intelligent new energy market, along with the group’s other brand IM Motors, the group added.

Independent operation means that it is no longer a subsidiary of SAIC PV unit, but at the same level as SAIC Volkswagen and SAIC GM Wuling in the group.

In order to pave the way for Feifan Auto, SAIC Group stated that it would fully integrate its resources in R&D, manufacturing, and services for the new company. Feifan Auto’s vehicles will be produced by SAIC PV to grab the market share as fast as possible.