Shanghai (ZXZC)- Dongfeng Motor Company Limited (DFL), a 50-50 joint venture between Dongfeng Motor Group and Nissan Motors, announced on Dec. 28 a significant business integration to better coordinate internal resources, improve the decision-making efficiency and strengthen the corporate governance capability.

Venucia D60; photo credit: Venucia

Dongfeng Venucia will be brought under the management of Dongfeng Nissan, serving as the second sub-brand of the PV business unit. It will turn into a headquarter-level unit of Dongfeng Nissan from a subsidiary of DFL, and continue to exercise its local technological merits in auto electrification, connectivity and electrification and explore innovative business models of mobility services.

Besides, Equipment Company of Dongfeng Motor Co.,Ltd. (Dongfeng Equipment) will be incorporated into Dongfeng Motor Parts and Components Group Co.,Ltd. (Dongfeng Parts), which will systematize the business development of core parts and target a component factory with intelligent manufacturing capabilities.

Upon completion of the business adjustment, DFL will have five business units, namely Dongfeng Nissan Passenger Vehicle Company, Dongfeng Infiniti Motor Co.,Ltd., Dongfeng Automobile Co., Ltd. and Dongfeng Parts.

“I need not account for the fact that the industry has moved into a stage where players are jostling for limited market share. Thus, seeking innovation and changes are of significance to a company's development,” said Shohei Yamazaki, president of DFL.

For the first eleven months of 2020, DFL posted a year-on-year decrease of 6.34% with 1,289,507 new vehicles sold. The sales of Dongfeng Venucia and Dongfeng Nissan fell 32.76% and 4.81% to 69,042 units and 991,085 units respectively.