Shanghai (ZXZC)- The ORA White Cat, the third mass-produced model of Great Wall Motor (GWM)'s BEV-focused brand ORA, formally hit the market on July 15. Offering four variants in total, the mini-sized BEV is priced from 75,800 yuan ($10,838) to 88,800 yuan ($12,696) after subsidy.

Following the Haval Big Dog, the ORA White Cat is GWM's second model named after a kind of pet, catering to urban residents' affection for adorable cats.

The outer appearance conveys a design idea of “less is more”. Featuring a flowing silhouette coupled with sleek form lines, the new car resembles a cat that is ready to catch its prey, delivering a sense of agility and strength.

Adopting an integrated design, the front face features less multi-layered sense, while is able to draw more visual attention to the overall front. The badge of ORA is located between the headlights and the grille carrying numerous oval ventilation holes, triggering the imagination of a cat's face.

The brevity of the side profile is highlighted by the floating roof coupled with hidden door handles. The two-tone boomerang-shaped rims are palatable to the taste of consumers who favor avant-garde looks.

The ORA White Cat presents a simple light-colored interior that somewhat looks like the ORA R1. The liquid crystal dashboard seamlessly connected with the console-mounted display is located behind the three-spoke multifunctional steering wheel. Besides, it also carries such technical amenities as wireless charging, ESP (electronic stability program), T-BOX, LDW (lane departure warning) system, and active braking assist, etc.

Apart from the 173-liter trunk room, the internal storage capacity can be increased to 867 liters by putting down the back seats. Besides, an occupant can also discover many clever designs for placing or storing goods at places like the auxiliary dashboard, front & rear door plates and front seats.

The dimension of 3,625mm long, 1,660mm wide and 1,530 tall and the wheelbase of 2,490mm put the White Cat in the mini-sized segment.

The new BEV model is driven by an electric motor that offers two power choices—35kW and 45kW. The battery pack with capacity of 34kWh or 38kWh correspondingly enables a NEDC-rated range of 360km or 401km. All variants come standard with the battery heating system and the braking energy recovery system (photo source: ORA).