Shanghai (ZXZC)- Chinese EV startup Xpeng Motors set up on April 1 a new mobility service subsidiary through its Guangzhou-based smart travel technology branch.

Dubbed Chuxiong Xiaopeng Smart Mobility Technology Co.,Ltd., the new company is registered in Chuxiong, Yunnan Province and involves a registered capital of RMB2 million, which is wholly subscribed by Guangzhou Xiaopeng Smart Mobility Technology Co.,Ltd., according to the business data platform Tianyancha.

Its line of business includes ride-hailing services, installation of automobile navigation system, research of automobile manufacturing technologies, sale of new cars, used cars and charging piles, and car leasing service.

The latest move is regarded as part of Xpeng Motors' ongoing building of its smart mobility ecosystem. In May 2019, the startup kicked off the trial operation of Pengster, its chauffeur-driven ride-hailing service in Guangzhou, after receiving the relevant operational licenses from local authorities.

Utilizing a fleet of Xpeng G3 all-electric SUVs with uniformly designed body paint, Pengster aims to gain for Xpeng Motors more operational experience from a diversified range of driving scenarios and deeper understanding of consumers' behaviors and preferences. It also intends to target more prospective consumers by offering the public the mobility service using its own products.

Lu Xianwen, director of Pengster, revealed at an interview that the company is ambitious to serve as an operator of intelligent driving and autonomous driving mobility platform focusing on future urban scenarios. Through ride-hailing service, it can collect a vast amount of valuable data and receive users' feedbacks so as to promote upgrading and iteration of autonomous driving technologies and in-car intelligent features.

Xpeng Motor also strengthened its mobility onslaught by forming partnership with Xiaoju Car Service, the one-stop car rental and maintenance service platform backed by Didi Chuxing. Under the framework built in early Jan., both parties would team up on such services as car-hailing, long-term car leasing, charging and automobile maintenance by leveraging their respective merits in products, marketing channels, branding and data management (Photo source: Xpeng Motors).