On May 6, Great Wall Motor (GWM) announced that its total sales volume in April was 94,796 vehicles, a year-on-year increase of 1.8%, making its cumulative sales from January to April 370,129 vehicles, a year-on-year increase of 18.18%. In particular, its new energy vehicle (NEV) sales in April were 22,436 units, a year-on-year increase of 50.94%, bringing its NEV cumulative sales from January to April to 81,618 vehicles; and 25,625 vehicles were sold in the greater than 200,000 yuan (27,700 USD) price segment, a 98.18% year-on-year increase.

Currently, GWM owns five brands: Haval, Wey, Tank, Ora, and GWM Pickup, covering SUVs, sedans, pickup trucks, and MPVs, ranging from ICE, HEV, PHEV, to EV. The individual brand sales are as follows:

Furthermore, 36,141 vehicles were sold overseas, a year-on-year increase of 65.68%. From January to April, GWM’s cumulative overseas sales were 128,919 units, a year-on-year increase of 74.71%. So far, GWM claims that it has 14 million users worldwide across 170 countries and regions with more than 1,000 sales channels. For reference, in 2023, GWM sold 314,000 vehicles overseas, a year-on-year increase of 82.37%, with a foreign revenue of 53.114 billion yuan (7.36 billion USD), a year-on-year increase of 101.53%.

By 2030, GWM targets to sell more than one million vehicles overseas annually, with high-end models accounting for more than one-third of its sales, via its “New Four Modernizations” strategy for global development: localization of production capacity, localization of operations, cross-cultural branding, and supply chain security. GWM also announced that it will increase investment in overseas markets and support overseas expansion.

However, compared to the other traditional Chinese automakers, GWM’s April sales performance is subpar.

Source: GWM Weibo, YiChe, InfoMorning