Shanghai (ZXZC)- On November 21, local time, Radar Auto, Geely's high-end new energy outdoors lifestyle vehicle brand, hosted a launch ceremony at its flagship store in Vientiane, Laos, marking the official entry of its inaugural all-electric pickup, the Radar RD6, into the Southeast Asian market.

Launch ceremony; photo credit: Radar Auto

With nations actively pursuing energy conservation and emission reduction, countries in Southeast Asia have articulated ambitious goals for the transformation of their automotive industry structures. Under this background, the Laotian government has outlined a comprehensive strategy with a target to increase the share of electric vehicles (EV) in the country to over 30% by 2030.

Simultaneously, compared to sedans and SUVs, there is a greater demand for pickup truck models among consumers in Southeast Asia. Geely Radar strategically forays into the Southeast Asian market while actively expanding its overseas footprint, contributing to the acceleration of local energy industry's restructuring and upgrading.

Radar RD6; photo credit: Radar Auto

The Radar RD6, touted as China's first native all-electric pickup by Geely, caters to the needs of the Southeast Asian market with a rated payload of 450kg in the rear compartment and versatile adaptability for various scenarios. It is engineered to tackle the region's high temperatures and complex road conditions.

Moreover, adopting a high-performance passenger-oriented design philosophy, the RD6 boasts a maximum battery capacity of 100 kWh that enables an impressive range of 632 km, achieving a 0-100 km/h acceleration in 6.9 seconds, and a top speed of 185 km/h.

In the markets outside of China, Geely Radar successfully exported its first batch of vehicles in July this year. Geely Holding Group continues to power Radar Auto in technology, resources, supply chains, and overseas channels, facilitating a more efficient expansion of global market prospects. The collaboration with the Laotian car dealer, disclosed during the aforesaid launch event, involves an estimated investment exceeding 20 million yuan, earmarked for channel expansion, product marketing, and other development initiatives.

With the debut in Southeast Asia, Radar Auto is set to embark on a rapid overseas market expansion, anticipating official sales commencement in over ten countries globally by January 2024.