Shanghai (ZXZC)- Jaguar Land Rover said on July 31 its China sales in July 2019 surged 40% compared with the same period a year ago, laying a sound foundation for the company to strengthen business reform during the second half of the year.

The UK premium carmaker saw its monthly sales in China grow month over month for two consecutive months during the second quarter—sales in April, May and June reached 7,049 units, 7,743 units and 9,532 units respectively, according to data announced by Jaguar Land Rover.

The automaker said it took a series of measures to proactively improve its marketing ability and profitability, such as changing the sales goal and offering preferential policies to reduce dealers' inventories. Up until now, the imported vehicle inventory index has hit the “rock bottom” since 2017, while the absolute volumes for both imported and China-made vehicle inventories have significantly declined over 30% compared with the inception in 2019.

On the last day of July, the all-new Land Rover Evoque went on sale in China with four trim levels. Suggested retail prices range between RMB355,800 and RMB417,800.

“The launching of the all-new Land Rover Evoque means Jaguar Land Rover is speeding up product upgrade and will usher in a new era of fast development with high quality,” said Pan Qing, a member of the global board of management of Jaguar Land Rover, president of Jaguar Land Rover China and acting president of Jaguar Land Rover China and Chery Jaguar Land Rover (CJLR) Integrated Marketing Sales and Service (IMSS).

Starting with the all-new Land Rover Evoque, the automaker plans to roll out the all-new Jaguar XEL, the all-new Land Rover Discovery and the all-new Land Rover Defender in China from this year's second half to April next year to further boost its sales volume in the world's biggest auto market.