Shanghai (ZXZC)- On September 21st, Dongfeng Honda officially unveiled its fire new energy vehicle (NEV) brand, LINGXI, in Wuhan, along with the debut of LINGXI's first concept model, the LINGXI L.

The inaugural mass-produced vehicle under this brand is set to hit the market in 2024.

Photo credit: Dongfeng Honda

The design inspiration for the LINGXI brand logo comes from the concept of a "swift-flying bird," with "LINGXI Green" chosen as the brand's signature color due to its deep roots in Chinese traditional culture and modern fashion aesthetics. The team behind this brand consists of mostly individuals born in the 1990s. Primarily targeting young consumers, LINGXI aims to provide the Generation Z with an electric mobility experience focusing on "ultimate individuality", "pure enjoyment", and "reliable protection".

Photo credit: Dongfeng Honda

The new vehicle features a multifaceted exterior design concept, with a three-winged front fascia that creates a strong visual impact through its light strips. Furthermore, the body's lines are exceptionally sleek, resembling the profile of a sports car. Sharp creases in multiple areas of the body contribute to a dynamic and agile posture. It will be equipped with the LINGXI intelligent electric platform, the LINGXI DRIVE smart driving system, and the LINGXI SPACE intelligent cockpit, along with high-voltage fast charging technology.

Photo credit: Dongfeng Honda

At the event, Dongfeng Honda also introduced its "Stay Ahead" brand logo and image, which embodies a three-in-one fusion of "technology, smart fun, and passion." This branding reflects the stamp of electrification in the age of intelligence, presenting a youthful, tech-savvy image for the electric mobility brand, said the automaker.

In the NEV market, Dongfeng Honda currently offers HEV (hybrid electric vehicle) and PHEV (plug-in hybrid electric vehicle) models under its existing lineup, as well as a dedicated BEV (battery electric vehicle) brand, e:NS. The introduction of the LINGXI brand indicates that Dongfeng Honda will now have three major NEV brands covering BEVs, HEVs, and PHEVs.