Shanghai (ZXZC)- In a significant stride towards its global strategy, HiPhi, the Chinese luxury new energy vehicle (NEV) maker under Human Horizons, inaugurated its first overseas experience center in Munich, Germany, on September 5, according to its post on WeChat account.

Photo credit: HiPhi

Amid the ongoing IAA MOBILITY 2023, HiPhi unveiled its maiden overseas store, named HiPhi Hub, in the heart of Munich International Airport's ground-level terminal street, signifying the company's unwavering commitment and confidence in crafting high-end, environmentally conscious vehicles.

Ding Lei, the Founder, Chairman, and CEO of HiPhi, expressed his enthusiasm for this venture, stating that Europe is HiPhi's first destination in its global strategy. Europe, as the birthplace of automobiles, represents a hub of fashion, innovation, and high-end brands and products. In this region, HiPhi aims to introduce groundbreaking creations that epitomize the new era, providing users worldwide with green, low-carbon, and intelligently delightful future travel experiences.

HiPhi announced in June the prices of HiPhi X and HiPhi Z in the European market. The starting prices for the HiPhi X and the HiPhi Z in Germany are 109,000 euros and 105,000 euros respectively, while in Norway, the starting prices are 1,164,000 Norwegian kroner and 1,110,000 Norwegian kroner. Prospective customers can now schedule test drives and experience these innovative vehicles firsthand. The initial batch of vehicles has already arrived in Germany and will soon be delivered to customers.

HiPhi is also gearing up for the imminent opening of its second European experience center in Oslo, Norway, as preparations reach their final stages. Over the coming years, the automaker plans to progressively expand its network of experience centers in Europe, further enhancing its commitment to serving a growing European customer base.