Shanghai (ZXZC)- Li Pengcheng, former co-founder of Youcheyihou.com, a car media platform providing small program, mobile app services and e-commerce for car supplies, had officially joined Chinese EV startup XPENG Motors as general manager of brand public relations, according to local media.

Li will be responsible for businesses of brand strategy, public relations, socialized marketing as well as originality of brand image and directly report to He Xiaopeng, chairman and CEO of XPENG Motors.

Li Pengcheng has rich management and operation experience in branding, public relations and marketing fields. According to public record, during his 15-year career at FAW-Volkswagen, he presided over a number of significant marketing programs, winning great industrial reputation by virtue of his well-skilled leadership and marketing creativity.

In 2017, Li joined Youcheyihou.com as co-founder and senior vice president, comprehensively managing the marketing center and Beijing company. Under his leadership, the business system and team architecture for the employer's branding and marketing sector and its Beijing company were gradually formed. Besides, he also cumulated abundant professional experience of Internet and media industries when he worked at Youcheyihou.com.

“The major points that make ICV different from conventional vehicle lie in the ICV's brand definition, users' operation as well as the new mode of public relations combining Internet with traditional manufacturing industry,” said He Xiaopeng, “Li Pengcheng's participation will help XPENG Motors integrate genes of Internet with experience of traditional manufacturing industry and improve our spirit of innovation and practical ability in public relations area.”