Industry dynamics

SAIC Motor puts MG MULAN BEV onto global market

Publishtime:1970-01-01 08:00:00 Views:23

Shanghai (ZXZC)- SAIC Motor announced on Sept. 13 the MG MULAN (named "MG4 ELECTRIC" or "MG FOR ELECTRIC" in overseas regions) officially hit the global market. On the same day, 10,000 MG MULANs departed for European markets from Shanghai.

The new model is a full-electric hatchback built on SAIC's Modular Scalable Platform (known as the Nebula Platform in China) and fitted with Mofang (Rubik's Cube) batteries. Coming with four trim levels, the MG MULAN is priced between 129,800 yuan and 186,800 yuan ($18,640-$26,830) in China, while its price range for European markets is €31,990-€37,990.

SAIC Motor puts MG MULAN BEV onto global market

Photo credit: SAIC Motor

Targeting the global market, the MG MULAN (MG4 ELECTRIC) will go on sale in nearly 20 European countries, including Germany, France, the UK, Italy, Spain, Norway, Sweden, Denmark, the Netherlands, Belgium, and Luxembourg, this year. By 2023, the all-electric model will become available for sale in over 80 countries on 6 continents worldwide, eyeing an annual global sales volume of 150,000 units. In 2025, the model is expected to be China’s first global vehicle model to hit a cumulative sales volume of 500,000 units.

SAIC Motor puts MG MULAN BEV onto global market

Photo credit: SAIC Motor

The MG MULAN is designed to appeal to consumers in both Chinese and overseas markets. At the front, the model features a shark-like nose section, three-eyed headlights, and a muscular bumper coupled with vertically placed air intakes. The lip spoiler delivers a dynamic overtone.

SAIC Motor puts MG MULAN BEV onto global market

Photo credit: SAIC Motor

To meet various users' behaviors, SAIC Motor's R&D team designed and developed the model based on local conditions of different regions. For instance, in Europe, the MG MULAN (MG4 ELECTRIC) features a more concise interior and a harder chassis tuning than that of in China. In the Middle East, the cooling ability of the air-conditioning system has been improved to tackle the frequent torridity; in the mountainous region of Chile, the model's gradeability has been increased by 20%.