Industry dynamics

Geely Auto opens 149 4S dealerships, involving RMB 1 billion investments

Publishtime:2019/08/16 Views:33

Geely Auto opens 149 4S dealerships, involving RMB 1 billion investments

Shanghai (ZXZC)- On August 5, Geely Auto announced the opening of 149 new 4S dealerships in Jiangxi Province. At the same time, the automaker said that the all-new compact sedan Geely Binrui, which will officially hit the market at the end of August, is priced between RMB 90,800 and RMB 118,800 for presale.

Geely Auto opens 149 4S dealerships, involving RMB 1 billion investments

Geely Auto has invested a total of RMB 1 billion in the development of 149 new dealerships. Reportedly, the newly-established 4S shops will introduce the brand new visual image for their sales channels and to fully upgrade the 4S shop's facilities in compliance with the sales channel and service standards of the Geely's 3.0 Era.

Dealers' confidence in such great amount of investments has been backed not only by Geely Auto's blooming development momentum, but also by the profitability elevation for the automaker's dealers. It is reported that each Geely's 4S shop delivered 1,314 vehicles in average throughout 2017. Besides, 95% of dealerships achieved balance of payments or positive gains.

Geely Auto has attained constant sales growth year by year, which is why plentiful dealers choose to partner with Geely Auto. In the first half of this year, the automaker saw its cumulative sales surge 44% year on year to 766,630 units, completing 49% of its 1,580,000-unit sales goal. According to the profit forecast released before, Geely might obtain a year-on-year jump of 50% in its net profits for the first six months.

It is noteworthy that Geely Auto's dealers (including NEV dealers) have amounted to 965 nationwide by the end of July, according to relevant data. Particularly, 125 dealers had focused on joint venture brands before they cooperated with Geely Auto.

Reportedly, Geely Auto aims to expand its sales channels to over 1,200 dealerships countrywide by 2020, with the capacity to sell 2 million vehicles and serve 7 million vehicles per year.