Denza has launched the updated N7, lowering the price significantly in an attempt to once again attract potential Tesla Model Y customers.

In terms of smart driving features, depending on the variant, the updated Denza N7 has two assisted driving systems, DiPilot 100 and DiPilot 300, with the former supporting functions including Navigate on Autopilot (NOA) on the highway, valet parking, and the latter additionally supporting city NOA.

Highway NOA is already available in more than 40 cities for the Denza N7, with nationwide coverage coming as soon as the fourth quarter.

The model's city NOA feature is expected to be rolled out to vehicles from the end of April, with nationwide coverage by the end of this year.

Customers who pay a deposit of RMB 2,000 to order the updated N7 on or before May 5 will receive RMB 10,000 off the final payment, which translates to a RMB 8,000 discount.

Before May 31, owners of the original Denza N7 can receive a subsidy of up to RMB 50,000 if they replace it with a newer version of the N7.

Denza was founded in 2010 as a joint venture between BYD and Daimler, each holding a 50 percent stake at the time. In February 2022, Daimler was rebranded as Mercedes-Benz. BYD increased its stake in Denza to 90 percent in 2022.

In August 2022, Denza let the D9 MPV go on sale, the brand's first model after the reorganization.

On July 3, 2023, Denza N7 was launched, the second model after Denza's shareholding reform and the brand's first SUV. Its first deliveries began on July 29, 2023.

The Denza N7 targets potential Tesla Model Y customers, but its sales performance has been lukewarm since its launch.

Denza N7 deliveries topped out at 1,810 units in September 2023, and have been at just over 1,000 units in the following three months, according to data compiled by CnEVPost.

In each of the last three months, Denza N7 deliveries have been below 500 units per month.

($1 = RMB 7.2308)

BYD's Denza brand launches updated D9 MPV with lower starting price