Shanghai (ZXZC)- Recently, Byton firstly revealed news that its headquarter located in North America would be put into use. As a new global auto manufacturer brand located in domestic market with two German senior managers and most funds from Chinese market, Byton has always attracted great attention from the industry.

Recent news come out that Byton would release its first model during American CES in January, 2018. More details are revealed from communication with Dr. Daniel Kirchert, founder and President of Byton.

The model levels with luxury brand models including Audi Q5, BMW X3, Benz GLC and others with relatively lower entry price of about RMB 300,000. The company’s first model, with Benoit Jacob as chief designer, who was once chief designer of BMW i3 and i8, mainly targets at youngsters born after 1990 with great interests in high-tech products.

Currently, the designing team has completed the design for first model and design for second model is on process. Byton has prepared to launch three models including luxury SUV, car and 7-seat MPV products on the same platform, which would control unit cost with part sharing rate exceeding 60%. It’s expected that Byton first model will be launched in 2019.

Byton emphasizes greatly on high quality, beautiful design and unique intelligent system with friendly user interface. Therefore, the new model adopts a 50-inch Internet screen, which is 125cm long and 25cm high. The horizontal screen composes of three parts, with the one on the left showing regular driving information and middle one displaying navigation system. The model provides two versions with driving ranges of 500KM and 350KM respectively, as well as the accelerating time for first 100KM reaching 5 to 6 seconds. Byton also considers launching L3 automatic driving model in 2019 and L4 level in 2020.

Currently, interior decoration and detailed design have not been revealed yet.