Industry dynamics

Ford China January sales down 18 percent year on year

Publishtime:1970-01-01 08:00:00 Views:31

Ford China January sales down 18 percent year on year

Shanghai (ZXZC)- Ford Motor delivered nearly 76,000 vehicles in January in China, down 18 percent year on year, according to the American automaker. The sales of the Lincoln Continental and the commercial vehicles doubled on the basis of the previous year’s sales.

Changan Ford January sales decreased 29 percent from a year earlier to 47,000 units. At the same time, the sales of imported Ford vehicles slumped by 36 percent year on year to 1,300 units. The Lincoln brand and Jiangling Motors Corporation (JMC) managed to achieve sales growth last month. Lincoln delivered 5,008 vehicles to Chinese customers in January with a growth of 7 percent while JMC handed over 22,794 vehicles, up 13 percent year on year.

All models from Changan Ford saw year-on-year decrease in January. The automaker delivered 15,297 units of the Escort, which was an 18 percent decrease from a year earlier. The monthly sales of Changan Ford’s Focus dropped by 44 percent while Taurus sales plummeted 53 percent compared with last year.

Out of five Lincoln models on sale in China, two saw year-on-year drop in January sales. The sales of the Lincoln MKZ fell 20 percent to 1,077 units while that of the Lincoln MKC went down by 15 percent from a year earlier. The sales of the Lincoln Continental more than doubled to 1,200 units. Last month, Ford delivered 181 units of the Lincoln Navigator.

Meanwhile, the American automaker has adjusted its strategy in production and retail sales to make preparation for new products. In December last year, Ford announced its 2025 plan in China. It will introduce over 50 new models in the largest market by the end of 2025, including 8 SUV models and 15 all-new electric vehicle models. The first several new models will go on sale in 2018.