Industry dynamics

China tire industry aims to boost core strengths under fierce competition

Publishtime:2019/08/16 Views:38

China tire industry aims to boost core strengths under fierce competition

Shanghai (ZXZC)- In 2017, China tire industry undergoes great changes just as the whole auto industry does. As the competition becomes fiercer and fiercer, all tire companies are all striving for more opportunities and market shares.

From the very beginning of this year, tire companies in China started to announce they would increase the price. And in December, another ten tire companies said they would raise the price. The fluctuation in material, the environmental protection policy and the production restriction are all considered to have triggered the price raising. As the competitiveness of Chinese tires lies in its price, Chinese tire industry is expected to make breakthroughs in other aspects after the price raising.

In the past year, Chinese tire industry also experienced great reshuffle, especially Shandong tire companies. Many companies were acquired or integrated after the capital chain rupture. In order to eliminate the negative effect, the local government has set up the integration fund for the tire industry.

Changes also took place in foreign trade environment. In February, the U.S. International Trade Commission has determined the domestic truck and bus tire industry has not suffered material injure because of Chinese imports. As a result, the U.S Department of Commerce will not issue antidumping and countervailing duty orders on the imported products. But new problems also follow. India, Turkey and the European Union have taken measures on the import of Chinese tires.

The past year saw the overseas investment of many Chinese tire companies. Triangle Tire, Wanli Tire has revealed their plans to build factories in America. And also, some companies want to make investments in Southeast Asia.

In 2017, Chinese tire companies also formed cooperative relationships with foreign companies. For example, in June, Zhongce Rubber Group signed strategic cooperation agreement with Belgium's N.V. Bekaert S.A. focusing on the development of steel cord for green tires. Chinese Prime Minister Li Keqiang and Belgium Prime Minister Charles Michel witnessed the signing.

As the competition gets increasingly intense, the tire industry steps up efforts to enhance the brand power as well as improving the product quality. Local governments also strengthen their support for the tire industry.