Industry dynamics

Foton Auto deepens strategic transformation

Publishtime:2019/08/16 Views:49

Foton Auto deepens strategic transformation

Shanghai (ZXZC)- As the first domestic commercial vehicle brand, Foton Auto has always been the backbone power of self-independent brands and self-innovative brands in domestic auto market, achieving fast growth since its establishment in 1996.

Its brand value reaches RMB 112.58b in 2017, ranking first among all commercial vehicle brands for 13 consecutive years. It always sticks to self-innovation and conducts technology-advanced strategy to build its own competitive power, putting quality, technologies and brands in the first place.

Foton Auto promotes the “Foton industrial 4.0”, based on the Internet vehicles, big data and cloud platform, and builds a customer-focused ecological system, to manage the upgrading logistics system by way of intelligent products and factories.

It’s also introduced that Foton Auto started the R&D and production on NEVs since the year 2003.

Foton Auto also builds the key laboratory on energy-saving and emission-reduction and NEV laboratory, as well as a NEV technology center to conduct R&D on BEV and PHEV models. It also builds the first domestic alternative energy industrial base, forming a new cooperative situation for NEV developments.

It’s learned that Foton will also promote seven strategic transformation towards NEV area and industrial 4.0 by increasing investments in key technologies and management and forming innovative abilities covering vehicles, systems and key parts.