SHANGHAI March 6th, 2017 ZXZC – The 2016 is a year of products for Volkswagen. Ranging from Bora listed in the beginning of the year to Golf, the brand new Magotan and C-TREK, the product line of FAW-Volkswagen has been updated and enlarged widely. The primary mission of Volkswagen in 2017 is to focus on the promotion of brand image and strengthening of existing products. There are three approaches in detail:

Deepen the Corporate Social Responsibility

The project named “New Future of China” officially started on the launch event of Magotan in July 2007, which marked the social responsibility of FAW-Volkswagen become more systematize and normalization. While during the 10th anniversary of Volkswagen brand this year, the corporate social responsibility of FAW-Volkswagen is to be further promoted based on current foundation. FAW-Volkswagen will release new corporate social responsibility and relevant activities to form a more complete branding strategic system.

Increase the Intensity of Quality Propagation

“Quality” is a quite abstract and macroscopic concept, as well as one of the aspects for consumers to take seriously when shopping. FAW-Volkswagen is to focus on multiple steps including system construction, talent cultivation, marketing service, etc to further enhance the construction of quality.

Core Mission: to Sharpen the Brand Personalities

FAW-Volkswagen will highlight the personalities its brands through multiple modes of transmission in 2017. For example, the character of Jetta are durable, reliable and relieved, which will be strengthened in 2017; Sagitar are more focused on quality and comfort as a higher market-positioned vehicle; while Magotan need to keep and promote its image of “business elite” as a standard B-level model.

In today’s more complex marketing environment, an important task of FAW-Volkswagen is to keep its brands’ unique characters as well as keep up with the trend of Times at the same time.