Shanghai, March 6th, ZXZC - Since the launch of young brand strategy "YOUNG NISSAN" in 2015, Dongfeng Nissan sales has entered the stage of rapid growth, exceeding 1,000,000 vehicles in 2015 for the first time and exceeding 1,130,000 vehicles in 2016, with the increase rate of 10.9%. IIA learned from Dongfeng Nissan official that the enterprise still maintained a steady rise in February this year, totally selling 53,596 vehicles, an increase of 20.4%. Among those, Sylphy was the only one whose sales was over 10,000 vehicles.

In January and February this year, Dongfeng Nissan still sold well while most companies were affected by the Spring Festival. In January, its sales was 92,900 vehicles, an increase of 14%. In February, its sales was 53,596 vehicles, an increase of 20.4%.

The SUV camp, made up of The Novel Steed, New Qashqai and New Murano, sold nearly 17,000 vehicles in last month, accounting for more than 30%. Among them, The Novel Steed sold 8,682 vehicles, a year-on-year increase of 9.3%; monthly sales of new Qashqai was 7,248 vehicles, an increase of 73.2%.  As the best-selling model, Sylphy sold a total of 19,366 vehicles in February, an increase of 59.8%, accounting for 36%.

The biggest change of“YOUNG NISSAN 1.0”and YOUNG NISSAN 2.0” is the more youthful appearance, while “2.0”pays more attention to upgrading the security configuration. Today, Dongfeng Nissan is to open a new phase of the "i3 plan", which mainly focuses on intelligence, including importing semi-automatic driving system, new energy technology, multimedia system, enhancing precision and efficiency of development and manufacturing , and strengthening business sales system etc.. In the future, the owners can also communicate with the 4S shop directly through the vehicle multimedia system, and after-sales service and other services will be more convenient.