In 2016, the Audi brand continued leading China's luxury car market with annual accumulative total sales of 589,088 vehicles. But in 2017 Audi will continue to face strong pressure of the luxury car market, so in the new year Audi will also strive to win not only in a single product but also in the field of service innovation of mobile travel and digital services.

Product planning

This year, Audi will focus on two hybrid layout in the Chinese market: domestic A6L e-tron and Q7 e-tron; In addition, in order to satisfy consumers' strong need for personalized and younger models, A4 Avant, A6 Avant , TT, RS and other models will be introduced into china this year.

The field of new energy

From 2017, Audi will officially open the new situation of new energy localization and digital strategy, the first domestic large-scale plug-in hybrid car will be listed this year, which means that the FAW-Volkswagen Audi Changchun production base has relatively perfect electric vehicle production capacity. Besides,  the R&D and production department in Changchun and Foshan of FAW- Volkswagen will also deepen cooperation with Germany, continue to promote new energy vehicles core technology capacity building.

Digital strategy

In 2017, Chinese FAW and Audi will jointly set up an innovative mobile travel services and digital services company which provides leading mobile travel and digital services for the new era of consumer. In the past year, FAW-Volkswagen Automobile Co.LTD. worked together with Audi company and signed a memorandum of the tripartite cooperation in Shanghai respectively with Alibaba (Chinese) Co. Ltd., Beijing Baidu Netcom Science Technology Co., Ltd, Shenzhen city Tencent computer system Co. Ltd.. In the future, all parties will have dialogue and discussion in big data mining, business ecosystem, auto finance, Internet car networking platform construction and city intelligent transportation, to jointly promote the automobile industry and the Internet industry in-depth integration.

Audi Sport sub brand

At the end of July last year, Audi Sport officially became Audi's new sub brand, which symboled that the Audi high-performance cars entered a new stage of development. According to previous exposed product planning, this year Audi will introduce RS Q3, RS 3 Sedan, RS 3 Sportback and TT RS 4 high performance car to China. At the same time, Audi makes a detailed plan of the next five years’ developments in China, the department's all sports car will be introduced into china.