The 26th Chengdu Motor Show concluded on September 3rd at the Western China International Expo City. As the "weathervane" of the auto market in Western China, the Chengdu Auto Show attracted 129 famous domestic and foreign auto brands to exhibit over 1,600 vehicles, with the exhibition area exceeding 200,000 square meters. On the first day of the show, 66 wonderful launch events were held, with 68 new car models unveiled, including 26 global debuts and 31 China debuts. 3,412 domestic and foreign media outlets with 9,968 reporters came to the auto show to report on the grand event.

The Chengdu Auto Show is not only an important window to showcase new auto products and technologies, but also an important platform to boost communication in the auto industry and stimulate auto consumption.

Coming just over half a month after the closing of the Chengdu Universiade, the "momentum" of the sporting event continues to drive the growth of various types of consumption in Chengdu. The Chengdu Motor Show has undoubtedly "added fuel to the fire" of the prosperous consumer market in Chengdu, injecting a "stimulant" into the auto market. "Let's go and check out the auto show" has become a catchphrase among citizens recently. According to incomplete statistics, the topic of the "Chengdu Motor Show" generated over 2.2 billion views during the exhibition, attracting 902,000 visitors and generating 35,028 orders worth 6.087 billion RMB. With the acceleration of integration between the auto industry and diversified demands, the continuous iteration and upgrading of the consumer market is screening out auto products of higher quality, sustainability and multifunctionality. Major automakers have brought out their best to compete.

The current exhibition attracted 32 new energy brands, a 20% increase over last year. In addition to veterans like BYD and Chery bringing their group exhibits, two additional new energy pavilions were set up, achieving a new high in exhibition hall utilization. New energy brands are further strengthening their push; To facilitate the transformation of the auto industry, foreign brands continue to "step up their investment" in the electrification of China. Mercedes-Benz brought 3 new energy models, BMW heavyweights like the domestically produced new BMW X5 and BMW iX1 debuted. Hyundai and Kia brought brand new models, Volkswagen launched new models, and Buick also showcased facelifted models.

Intelligence has become the hottest topic in the auto industry, occupying half of the battlefield in the transformation. "Autonomous driving" and "intelligent operation" technologies have become new selling points, showcasing new heights for brands.

How to continuously stay ahead of the competition and conduct segmentation in existing markets to improve core technological competitiveness is becoming increasingly evident at this exhibition. The segmentation of hardcore off-road SUV series is particularly prominent, attracting countless eyeballs to Ford; Brands like Baidu Kunlun and Dongfeng Mengshi are also accelerating their entry, bringing flagship products. Cabin sections like the Feifan Bach cabin and Avita Harmony cabin attracted much attention, with deep interaction experiences and large models becoming new technical highlights. As an important driver to build Chengdu into an "international consumption center city", the Chengdu Motor Show has once again lived up to expectations and refreshed its "scorecard". According to incomplete statistics, the topic of the "Chengdu Motor Show" generated over 2.2 billion views during the exhibition, attracting 902,000 visitors and generating 35,028 orders worth 6.087 billion RMB.

The hot auto market and booming orders have brought a "welfare fever" to consumption. In addition to strong potential in the consumer market, the Chengdu Auto Show has further stimulated consumption by providing its own funds to heavily reward visitors, launching an unprecedented car purchase lottery event where visitors can win up to 49,999 RMB in cash on the spot for orders placed during the show, while giving away over 1 million RMB worth of cash and trendy prizes, instantly igniting on-site enthusiasm and allowing visitors to come in high spirits and leave with satisfaction. This "welfare fever" has generated strong repercussions, greatly boosting social consumption.

The popularity of the Chengdu Auto Show has also created a "grape cluster" effect on related industries. Tens of thousands of tourists flocked to Chengdu, the high popularity extending from the exhibition hall to outside, driving consumption in food, accommodation, transportation and other sectors, serving tens of thousands of consumers daily. The Chengdu Auto Show has played the role of an engine to drive Chengdu's consumption market to continuously rejuvenate. The National Information Center predicts that by 2025, the post-90s consumer group will account for 40% of the entire auto consumption market. Facing the huge consumption potential of the young consumer group, and in line with the Chengdu Auto Show's commitment to leading the way in premium lifestyle mobility, this exhibition has extensively innovated activities and comprehensively upgraded experiences to allow visitors to feel the most dynamic Chengdu Auto Show ever.

The organizing committee is committed to creating diverse experiences, exerting comprehensive efforts in the three sections of "trends, mobility, and culture". It held the 2023 China Automotive Pioneer Forum with "Hot AI" as the theme, exploring how the new technological revolution represented by AI will reshape the auto industry ecosystem and empower auto marketing. Test drive zones, urban camping zones were set up for visitors to enjoy diverse interactive experiences in one stop. It collaborated with Wangfujing Department Store to bring an "Aesthetics Party for the Auto Show" and with Bilibili to create a dedicated "trendy" platform for young people, setting up racing and auto knowledge display areas, building online live streaming features to bring visitors the latest and coolest auto culture.

At the same time, collaborations with Xiaohongshu and the Vintage Car Museum presented the Xiaohongshu Car Fans Meeting Chengdu Station and classic car parades across the city. The car fans meeting set up modified car displays, activities, lifestyle scenarios, and short parades, allowing visitors to experience one-stop modified car fun. The classic car parades extended the "exhibition area" to the broader urban space, checking in at landmarks across the city for visitors to appreciate the charm of auto culture.

In addition to the carnival offline, this exhibition also brought online highlights like the "Wonderful Auto Show Night" and "Auto Model Popularity Contest" that fully stimulated consumption enthusiasm through fresh scenarios and presentation forms.