On February 14th, the first new energy masterpiece under Dongfeng eπ, the Zhiya electric coupe eπ007, officially opened for large order bookings, joining the dragon year’s car market competition with full sincerity. The official guide price of the Dongfeng eπ eπ007 ranges from 159,600 to 234,600 CNY (234,600 CNY for the fully equipped price with optional configurations), with a total of four models launched. The prices for each model are as follows: 200Pro range extender edition at 159,600 CNY, 530Pro edition at 166,600 CNY, 620Pro edition at 179,600 CNY, and 540 four-wheel drive Max edition at 199,600 CNY. Starting today, customers who place orders can enjoy a total of ten limited benefits worth up to 58,800 CNY.

Starting at 159,600 CNY, Dongfeng eπ strongly attacks the medium and large new energy sedan market.

Since its debut, the Dongfeng eπ eπ007 has attracted attention due to its leading configuration and outstanding design. Just 15 hours after pre-orders opened on January 18th, it received over ten thousand orders. The large order opening of the eπ007 this time responds to user expectations with a highly attractive price and benefits.

The eπ007 is tailored for the new generation of young people, starting the competition in the medium and large new energy sedan market with a highly competitive pricing strategy. The new car is mainstream but not trendy, low-key yet full of sentiment, and possesses four core strengths: “charming aesthetics, intelligent inspiration, driving pleasure, and a sense of security,” fully meeting the needs of market users.

The eπ007’s design is subtle and elegant, with a strong personality, continuing the brand philosophy of “greatness comes from simplicity, and extreme simplicity leads to beauty.” The overall body lines are smooth and powerful, with a wind resistance coefficient of 0.209, rarely seen in the same class. It is equipped with trendy configurations such as an electric tail wing, butterfly shadow light carpet, flip dashboard screen, electric tailgate, and panoramic dome, and optional electric scissor doors to meet the individual needs of young people.

In addition to its high appearance, the eπ007 also boasts advanced intelligent performance, equipped with an integrated high-computing power smart driving system, using the Black Sesame Intelligence Huashan No. 2 A1000 chip with a computing power of 58TOPS. The vehicle is equipped with up to 31 intelligent perception hardware, capable of realizing high-level driving assistance functions rarely seen in the same class, such as “high-speed NOA pilot assist driving” and “LAPA ultra-long-distance memory parking”; all series come standard with L2-level intelligent assist driving and a large number of intelligent safety configurations.

The car is equipped with the only Dongfeng SOA intelligent cockpit in the same class, capable of presetting multiple scenarios. Using SOA electronic and electrical architecture technology, all intelligent configurations are maximized. The vehicle opens up 38 service modules, 123 interfaces, and supports more than 300 custom scenarios, offering personalized experiences according to individual needs.

At the same time, the eπ007 also has the only panoramic sound music cockpit in the same class, equipped with WANOS panoramic surround sound, with up to 20 speakers in the whole car, bringing an immersive luxurious audio-visual experience; it is also equipped with the fastest intelligent voice interaction system in the same class, with fully equipped intelligent devices.

Thanks to the strong support of advanced technologies such as the Dongfeng Quantum Architecture platform and Mach E power, the eπ007 boasts extraordinary power performance and ultimate driving pleasure. It is equipped with the only electric four-wheel drive in the same class, with a combined power of up to 400kW from dual motors, zero to hundred acceleration in just 3.9 seconds, and ultra-low energy consumption of only 11.9kWh/100km. The pure electric model has a CLTC range of up to 620 kilometers, and the range extender model can achieve a range of up to 1200 kilometers with a full tank and battery.

When the above configurations are combined in one car, the competitiveness of the eπ007 is pushed to a new high.

Starting from February 14th, customers who place orders for the eπ007 can enjoy ten limited luxury gifts with a total value of up to 58,800 CNY, such as the “price protection gift” of annual price protection for the user’s new car, eliminating worries about trying new things; the “financial gift” of 100,000 CNY 24-month interest-free or 15% down payment low-interest long-term loan, helping users to purchase and use the carat a low cost; the “traffic gift” of lifetime free basic traffic and 3 years of free entertainment traffic (10G per month), allowing users to freely enjoy the connected car life; as well as other high-value benefits such as “warranty gift”, “optional gift”, “expansion gift”, and “charging gift”, totaling ten items. Each benefit responds to the most authentic needs of consumers, striving to bring tangible benefits to consumers through the “inner roll” of benefits, marketing, and experience.

This is also the reason why Dongfeng eπ always adheres to a people-oriented approach and maintains a close relationship with users: through two-way communication and leading consumer insights, it brings better choices to all those who are brave enough to explore and creates a wonderful car experience that “generates infinite possibilities.”

Surrounding the brand’s first product, the eπ007, Dongfeng eπ has upgraded and launched the “G.E.T Public Testing Plan”, conducting in-depth test drive activities in cities such as Beijing, Shanghai, Chengdu, Wuhan, and Guangzhou, inviting media and users to participate immersive experiences and fully feel the ultimate charm of the new car.

At the same time, Dongfeng eπ continues to cross boundaries and collaborate with platforms favored by young people such as Bilibili, Xiaohongshu, Douyin, and Sogou, creating exciting brand experience activities, constantly enriching brand vitality and connotation, and making Dongfeng eπ a mainstream brand that truly plays with young people.