Radar, a new marque of Geely Auto, unveiled a pickup truck on Tuesday, as the number of travel lovers and camping aficionados continue to rise in China.

The model, called RD6, is built based on Geely's SEA architecture, a platform the carmaker has developed for electric vehicles only.

The pickup can accelerate from zero to 100 km/hour in around six seconds and has a driving range of over 600 km on one charge.

The electric pickup market remains underdeveloped in China but the prospects are bright as camping is gaining in popularity in the country.

Statistics from iiMedia Group show that the revenue of camping sites soared from 7.71 billion yuan ($1.15 billion) in 2014 to 29.9 billion yuan in 2021.

Ling Shiquan, CEO of Radar, said Radar focuses on technology but also man and nature as an diversified outdoor lifestyle brand.

Radar has also teamed up with outdoor brand Naturehike and National Geographic China to build an ecosystem for its customers.

China has been lifting restrictions on pickups in urban areas. Since June, cities in over 15 provinces has given pickups the green light, allowing them to travel in downtown areas, according to CCTV.