Industry dynamics

German carmaker Audi aims to drive transformation with ESG efforts

Publishtime:2019/08/16 Views:21
Audi's factory in Brussels, Belgium, is the world’s first large-scale vehicle production plant to achieve carbon neutrality. [Photo provided to chinadaily.com.cn]

Audi has long been known as a trailblazer, from its groundbreaking design language to its legendary Quattro, so the brand with the iconic four rings is synonymous with progress.

The German premium carmaker's progressive vision goes beyond its products. The Ingolstadt-based company is convinced that business success is inextricably linked with shouldering social and ecological responsibility.

That explains its strong commitment to becoming the leading provider of sustainable premium mobility, which is about more than electrification and CO2 emissions reduction.

As part of its global "Vorsprung 2030" strategy, Audi has introduced an ESG management system. ESG stands for environment, social and governance. It is playing a role in all the company's corporate decisions as well as its products and services, the carmaker said.

Environment commitment

Although CO2 reduction is not the sole focus of Audi's sustainability commitment, the carmaker has set ambitious climate change and resource conservation goals for itself.

Audi wants to achieve companywide net carbon neutrality by 2050. To realize this, Audi has implemented the Mission: Zero environmental program under which it is introducing measures to reduce its ecological footprint in production and logistics.

In China, the carmaker is following the philosophy of "green production" and "green partner".

Together with its joint ventures, Audi China has established an energy-saving and environmental planning system, which penetrates every procedure across the entire value chain, and each manufacturing plant has its own sustainability highlights.

For example, 95.9 percent of production water is recycled at its Tianjin plant. All electricity used at its plants in Foshan, Guangdong province, and Anting in Shanghai is from renewable resources.

The Audi FAW NEV Company, which laid its cornerstone in June, will be a net carbon-neutral production site when it is fully operational.

As the first all-electric Audi plant in China, it will use 100 percent green power for production, with part of its electricity needs fulfilled by a photovoltaic system on the factory's roof.

A membrane bioreactor is being installed, which will enable a high recycling rate for water.

Audi China's Logistics Department has launched LOGISTICS, an upgraded product shipping and packaging solution that helps reduce carbon emissions with environmentally friendly packaging.

In 2021, the LOGISTICS project reduced plastic film packaging by one-third compared with the previous year. The annual usage of Styrofoam fell by 36 percent, from 48 to 30.5 metric tons, and wood usage reached 8 tons compared with 24 tons in the previous year.

Care is also taken to ensure that the handling of imported vehicles at Audi's three major import vehicle harbors in Tianjin, Shanghai and Guangzhou in Guangdong province follows the Mission: Zero program.

All three harbors at present use clean energy. Audi China's Harbor Team has begun to replace all gasoline harbor fleet cars with electric Audi e-trons.

Earlier this year, new energy-storage charging piles from Shanghai Du-power New Energy Technical Co were installed at all of Audi's import harbors in China to provide about 200 kilowatts of high-speed charging for imports and harbor fleet cars.

The Audi China Quality Assurance Team has built an internal digital platform, including a mobile app, personal computer webpage and back-end system, which takes workflow automation to a new level and promotes a paperless office.