BMW Chairman Oliver Zipse has called for more cooperation with China, saying "engagement is better than judgment."

Zipse made the remark in an interview with China Daily on Thursday on the sidelines of the CES held in Las Vegas, the United States.

"Without China, don't get it wrong, no green deal, no transport and no energy transition worldwide is possible," he said.

Zipse said more cooperation, not less, is needed, as the longstanding Sino-German automotive partnership shows how talent and resources on both sides create common good.

"Therefore the BMW Group reemphasizes its commitment to the Chinese market."

Zipse unveiled the company's latest concept car, the i Vision Dee, at the CES to showcase the carmaker's strategy of digitalization, electrification and sustainability.

Among other things, the model features an advanced head-up display, which enables the removal of physical displays inside the car.

Zipse called the model the first BMW to have a digital soul, as it can talk to the driver and passengers and interact with them visually.

He said some features of the concept drew inspiration from Chinese elements and Chinese customers' needs. The carmaker has more than 2,000 research and development engineers in China.

Zipse said he test drove more than 10 Chinese models in the past six months for a better understanding of the market. He said BMW will have 11 electric models in China, including the locally-made i X1, this year.

"We embrace and cherish competition. Competition is something which can allow us to learn from others and others to learn from us," he said.