Beijing (ZXZC)- On July 20, Porsche announced that Alexander Pollich will officially assume the role of President and CEO of Porsche China starting September 1, 2024. He will oversee the brand's operations in the Chinese mainland, Hong Kong, and Macao. The current President and CEO of Porsche China, Michael Kirsch, will transition to another significant position within the group.

Alexander Pollich; photo credit: Porsche

Alexander Pollich has been with Porsche for 23 years, holding several key management positions within the company. As an expert in sales with extensive international experience, Pollich has been the Chairman of the Executive Board of Porsche Deutschland GmbH since July 2018. As an internationally experienced sales expert, Pollich will be responsible for the important Chinese sales market.

At 57 years old, Pollich has a robust background in business administration and economics. Before leading Porsche Germany, he served as CEO of Porsche Canada and Porsche UK, where he successfully expanded the brand's presence. Pollich's experience also includes working in Porsche's strategic department before setting up the global sales network development for the brand.

In addition to safeguarding the current operative Porsche business, Pollich’s principal tasks will include the implementation of a value-oriented and brand-appropriate growth strategy for the Chinese market. Beyond this, his focus will be on an even more intensive collaboration with the local dealer partners as well as the further optimization of the internal processes and structures.