Beijing (ZXZC)- Chery Holding's JAECOO brand has made a grand debut of its new SUV model, the JAECOO J7, at the 2024 Goodwood Festival of Speed in the UK. This new vehicle, meticulously crafted by Chery's global design team, features a futuristic and dynamic design with cutting-edge technology.

Photo credit: JAECOO

The JAECOO J7 boasts a distinctive exterior with a wide vertical grille and sleek headlamps, giving it a bold and structured look. The rear design complements the front with its sci-fi-inspired taillight layout and two-tone rear bumper, enhancing the vehicle's sporty appeal.

Inside, the JAECOO J7 emphasizes a high-tech ambiance, highlighted by a 14.8-inch central display and a 10.25-inch instrument panel. The central screen includes a chassis transparency function, allowing drivers to easily monitor vehicle conditions while off-roading. The cabin features 64-color ambient lighting, a floating digital interface, and metallic accents, providing a premium feel. The seats are designed for comfort, with electric adjustments, ventilation, and heating. The spacious rear seating area, flat central floor, and panoramic sunroof, extending over the rear seats, add to the luxurious experience.

Comparable in size to Chery's Discovery 06 CD-M model, the JAECOO J7 SUV is anticipated to offer similar space and comfort. For reference, the Discovery 06 CD-M measures 4,538mm in length, 1,898mm in width, and 1,680mm in height, with a 2,672mm wheelbase.

Chery Holding has been making significant strides overseas. In the first half of this year, the company exported 532,158 vehicles, marking a 29.4% year-on-year surge. Chery aims to further expand its global influence through the launch of the JAECOO brand and its new products.