Beijing (ZXZC)- In the first half of 2024, Dongfeng Peugeot Citroën Automobile Company (DPCA) saw its overseas exports jump 32% year on year, indicating steady progress in its strategic transformation, the company announced on July 10.

Photo credit: DPCA

Last October, Dongfeng Motor and STELLANTIS outlined the future strategic direction for DPCA, emphasizing a global sales strategy. This marks a significant transformation aimed at building a new DPCA.

In the first half of this year, DPCA achieved significant breakthroughs in its overseas operations. The company established a global business division to enhance the strategic importance of its export business, quickly improving its systems and mechanisms and assembling a high-caliber team. Currently, DPCA has successfully penetrated 11 regional markets worldwide.

Since the beginning of 2024, DPCA has accelerated its digital marketing transformation, further strengthening its new media matrix operations. This initiative aims to enhance customer connectivity, allowing more people to experience the unique charm of the Dongfeng Citroën and Dongfeng Peugeot brands.

In 2024, Dongfeng Motor is leveraging DPCA's global benchmark factories and production capacity, utilizing Dongfeng Motor's manufacturing resources to accelerate the implementation of its new energy vehicle transition. Currently, three new energy vehicle projects are underway, with the first model scheduled for mass production in 2025.