Beijing (ZXZC)- On July 1, Dongfeng Motor celebrated the opening of its new dealership in Almaty, Kazakhstan, with a grand ceremony that included the delivery of vehicles to key customers. The event prominently featured the DONGFENG GXKL tractor and the KC dump truck, highlighting these popular products to the local market.

Opening ceremony; photo credit: Dongfeng Motor

Dongfeng Motor is set to make significant investments in human resources, dealership networks, and franchise operations. The company aims to achieve a 20% market share in Kazakhstan's commercial vehicle sector within the next three years, focusing primarily on tractor units.

Photo credit: Dongfeng Motor

In the passenger vehicle segment, Dongfeng Passenger Vehicle Company (mainly encompassing AEOLUS brand) and its premium new energy vehicle brand VOYAH will tailor marketing strategies based on a deep understanding of the Central Asian market environment. By 2026, VOYAH plans to complete its strategic layout in Central Asia, actively promoting the development of new energy vehicles in the region and providing high-quality products and services to consumers.

As a staunch advocate of the Belt and Road Initiative, Dongfeng Motor is committed to international development, continuously enhancing cooperation and exchange with Central Asian regions to pursue shared growth. At the recently concluded 8th China-Eurasia Expo, Dongfeng Motor showcased 10 commercial and passenger vehicle models, demonstrating the group's comprehensive strength and commitment to expanding international business partnerships.

During the expo, Dongfeng Motor successfully signed five overseas and two domestic bulk order contracts with dealers from Kazakhstan, Uzbekistan, Kyrgyzstan, and Mongolia, totaling over 1,800 vehicles. From January to May this year, Dongfeng Motor's vehicle exports to Central Asia and other countries increased by 71% year-on-year.