Beijing (ZXZC)- On June 6, Dongfeng Motor's luxury electric off-roader brand, MHERO Technology, officially launched its MHERO 1 (known as the MHERO 917 in China) in Spain, the automaker announced on June 12.

Photo credit: Dongfeng Motor

Priced at €158,037 (approximately 1.23 million yuan), this launch marks a significant milestone in Dongfeng Motor's global strategy, enhancing the Chinese automaker's influence and competitiveness in the international market, and increasing recognition and trust among European consumers.

MHERO Technology is designed to meet the evolving demands of off-road consumers. Since its inception, the brand has been dedicated to providing global consumers with an exceptional luxury electric off-roading experience.

Photo credit: Dongfeng Motor

The Spanish automotive market holds substantial potential, with the government placing a strong emphasis on the development of electric vehicles (EVs). Since 2019, Spain has implemented incentive programs to promote EV industry growth, encouraging the construction of charging stations and consumer purchases of electric vehicles.

The MHERO 1, built on the M TECH intelligent off-road architecture, boasts superior platform, power, and off-roading capabilities, offering a new luxury electric off-roader option for local consumers.

Previously, the MHERO 1 has successfully hit the markets of Switzerland and the UAE. The MHERO 1 has successfully obtained the EU’s ECE and the Middle East’s GSO vehicle certifications, and is undergoing long-term road testing in target markets worldwide to ensure its applicability and stability in different regional environments.