Shanghai (ZXZC)- From April 25 to May 4, Volkswagen Group is showcasing 17 car models at the Auto China 2024 in Beijing, where the ID. CODE concept car made its debut on the opening day.

Alongside this, VW Group has unveiled two hotter-selling upgraded oil-fueled models—the all-new Magotan and the Tiguan L Pro. Additionally, the German-based auto giant has introduced a bold new product category for the Chinese market—the ID. UX, further expanding its ID. pure electric vehicle family.

Stefan Mecha, CEO of Volkswagen China Passenger Cars Brand, emphasized, "By carefully listening to our Chinese customers, we have confirmed our new strategic direction. With our product matrix, design, and partnerships, Volkswagen is steadily moving forward. We are confident in the elements needed for future success and are fully prepared. Volkswagen is executing our strategy at 'China speed,' planning to launch about 35 new intelligent models by 2030, covering all power types and market segments, thus strengthening our product matrix."

ID. CODE; photo credit:  Volkswagen

The ID. CODE concept is a visionary blend of Volkswagen’s latest design language and cutting-edge technology, specifically crafted for the Chinese market. Developed collaboratively by Volkswagen's teams in China and Germany, the vehicle boasts a sleek, dynamic design with state-of-the-art AI-powered lighting and displays. It offers a unique living space that seamlessly integrates the real and virtual worlds, with capabilities to switch between manual and autonomous driving, thereby elevating the travel experience. Looking ahead, Volkswagen's three joint ventures in China—FAW-Volkswagen, SAIC Volkswagen, and Volkswagen Anhui plan to adopt this design language to cater to the evolving preferences of local consumers.

All-new Magotan; photo credit: Volkswagen

The all-new Magotan under FAW-Volkswagen combines freshness in design with high-tech upgrades and digital enhancements. Its design balances the need for spaciousness and personal expression, extending to nearly five meters in length and featuring a striking modern silhouette with an illuminated brand emblem. The enhanced seating comfort includes ventilation and massage functions, complemented by a Level 2+ smart driving assist system and an array of cockpit technologies that ensure both convenience and enjoyment.

Tiguan L Pro; photo credit:  Volkswagen

SAIC Volkswagen's Tiguan L Pro merges practicality with elegance and technological sophistication, tailored to the preferences and driving habits of Chinese consumers. It features advanced the Level 2+ assisted driving system IQ.Pilot developed in collaboration with DJI automotive, aimed at navigating China's unique road conditions safely and conveniently. The model distinguishes itself with a sleek black R-Line package and smart high-resolution headlights, alongside a digital cockpit that supports interactive 6-screen configurations, including a prominent 15-inch intelligent display and an 11.6-inch passenger entertainment screen, creating an immersive travel experience.

ID. UX; photo credit: Volkswagen

With the launch of the ID. UX series, Volkswagen introduces a new intelligent electric vehicle category to its all-electric ID. family. The ID. UX models, characterized by high quality, safety, and a lifestyle-oriented design, will be developed and manufactured at Volkswagen's R&D and manufacturing facility in Hefei. These vehicles will feature a distinctive golden Volkswagen emblem, with the first model, the ID. UNYX, expected to hit the Chinese market later this year.

By 2030, Volkswagen aims to enrich its dedicated product lines for Chinese consumers with an expanded ID. family of 16 electric models, including 5 from the ID. UX category by 2027. The company also plans to introduce BEV (battery electric vehicle) and PHEV (plug-in hybrid electric vehicle) variants of its core oil-fueled models, further diversifying its offerings in China. As of 2030, at least 12 all-new oil-fueled models and six hybrid electric vehicle models will be launched.

Built on robust platforms like MQB and MEB, Volkswagen is enhancing its local capabilities through collaborations with domestic companies such as XPENG. Furthermore, Hefei-based Volkswagen China Technology Company (VCTC) is developing the Group's first electric platform specifically for China, the China Main Plattform (CMP), with at least four additional models for the electric entry-level segment set to be built on the CMP platform from 2026.