Shanghai (ZXZC)- From April 25 to May 4, Hyundai Motor will showcase its automotive technology and products at the 2024 Beijing International Automotive Exhibition (Auto China 2024).

Since entering the Chinese market 22 years ago, Hyundai Motor has poured a total investment of 137.2 billion yuan ($20 billion) locally. At the Auto China 2024, Hyundai will launch its electrification blueprint tailored for the Chinese market, and the Hyundai N sub-brand will officially unveil its first mass-produced high-performance electric vehicle model for the Chinese market. 

Moreover, models like the China-version NEXO, Beijing Hyundai's eleventh-generation Sonata, the fifth-generation Hyundai Santa Fe, and the all-new TUCSON will also make their debut at the Auto China 2024.

Hyundai's high-performance N brand adheres to the concept of "Never just drive" and is dedicated to providing exceptional driving pleasure for consumers worldwide. During the upcoming event, several models from Hyundai’s N brand will be presented, including the China-version IONIQ 5 N, IONIQ 5 N Drift, and N Vision 74 - the high-performance hydrogen fuel-cell concept vehicle. Also, the all-new Elantra N and its high-performance package modified edition, the all-new Elantra N1 Cup Car, and the Sonata N Line will also be on display.

Photo credit: Hyundai

As the flagship model representing Hyundai's high-performance electrification blueprint, the IONIQ 5 N is born for driving pleasure. It focuses on three key high-performance elements: Corner rascal, Everyday sports car, and Racetrack capability, offering new possibilities for driving enjoyment in the era of electrification.

During the Auto China 2024, the Hyundai Motorstudio Beijing, an experimental platform of complex art & culture located in the center of Beijing's 798 Art District will also showcase the DICE (Digital Curated Experience) personal mobility concept. 

The DICE represents the concept of future mobility tools, based on advanced autonomous driving and AI SDV (Software-Defined Vehicle) technology, demonstrating a new direction for future mobility. 

On the first-floor of the exhibition hall, visitors can not only appreciate the unique design of the DICE device up close but also experience its intelligent interactive fun by reservation, and gain a deeper understanding of its outstanding performance in environmental protection.

Furthermore, Hyundai Motor will also showcase the machine dog SPOT, which is the first commercialized robot from Boston Dynamics, a subsidiary of the Hyundai Motor Group.