Beijing (ZXZC)- On April 16, local time, Dongfeng Motor's premium new energy vehicle brand, VOYAH, kicked off a grand brand launch event in Italy with the theme "Designing Evolution." The new VOYAH FREE SUV, VOYAH DREAM MPV, and VOYAH Zhuiguang sedan made their debut in the country, receiving overwhelming response with the first batch of 100 vehicles sold out.

Photo credit: VOYAH

Additionally, VOYAH showcased the i-Cozy concept car at the Salone del Mobile Milano. As the only Chinese high-end new energy vehicle brand invited at this year's Salone del Mobile Milano, VOYAH presented the i-Cozy concept car, collaborating with renowned home furnishing brand Natuzzi to exhibit the i-Cozy concept car alongside Natuzzi's new products on Via Durini.

Photo credit: VOYAH

Since venturing overseas in 2022, VOYAH has entered various European countries, including Norway, Finland, Denmark, the Netherlands, Bulgaria, and the Czech Republic, with nearly 10,000 vehicles exported already.

Photo credit: VOYAH

Italy, with its rich automotive history and cultural heritage, has been increasing investment in the new energy vehicle sector in recent years. This year, VOYAH will focus on developing the Southern European market, starting with Italy, and actively integrate into the local value chain. Plans include entry into Slovakia, Germany, Spain, Portugal, and other European countries, while also responding positively to the Belt and Road Initiative, bringing products and services to more countries along the route, showcasing the upward momentum of Chinese brands to a wider overseas audience.