Beijing (ZXZC)- Recently, Great Wall Motor (GWM) launched its TANK brand in Mexico, and officially put the signature TANK 300 HEV model onto the local market.

Photo credit: GWM

In September 2023, Great Wall Motor officially forayed into the Mexican market with the “GWM” new energy vehicle brand. Following the introduction of the Haval and ORA brands, TANK becomes the third sub-brand GWM introduced to the Mexican market.

TANK has already made successful debuts in various overseas markets, including Australia, Central Asia, ASEAN, the Middle East, and South Africa, accumulating a global sales volume of nearly 400,000 units, emerging as a new choice for off-road vehicle enthusiasts.

Photo credit: GWM

In line with the global user-centric philosophy of the TANK brand and to create a better off-road experience for enthusiasts, the "Let’s TANK" user alliance was officially formed in Mexico. Leveraging the global user ecosystem of TANK, the alliance fosters deep interactions with users across product, channels, and services, listening to their feedback and engaging with them. Moreover, TANK will collaborate with renowned outdoor brands, blending the off-road SUV genes of TANK with outdoor sports, breaking barriers, and exploring the fusion of diverse cultures, leading a new trend in Mexican sports and off-road culture.