In 2023, Chinese legacy automaker Dongfeng Motor made significant efforts towards the comprehensive transformation of new energy vehicles.

Throughout the year, the automaker launched new energy vehicle brands and models, adjusted management structures, formed collaborations in the new energy sector, and further explored export businesses.

Photo credit: Dongfeng Motor

Dongfeng Motor's wholly-owned vehicle brands witnessed a successful transition to new energy despite overall sales in 2023 being somewhat underwhelming. Particularly, the premium brand, VOYAH, experienced significant growth in the latter half of the year.

ZXZC conducted a year-end review focusing on key automotive enterprises and component manufacturers. In this article, we will delve into the pivotal events that unfolded for Dongfeng Motor in 2023.

Dongfeng Motor’s VOYAH brand delivers over 50,000 vehicles in 2023

On January 1, 2024, Dongfeng Motor's premium new energy vehicle brand, VOYAH, disclosed its December 2023 delivery results, marking a momentous accomplishment with 10,017 units delivered, signifying a staggering 479% year-on-year soar.

New-generation Dongfeng Aeolus Shine hits Saudi Arabian market

Dongfeng Motor announced on December 11 the launch of the all-new Dongfeng Aeolus Shine in Jeddah, Saudi Arabia, with sales initiated across all Dongfeng showrooms in the region.

VOYAH Zhuiguang PHEV hits market, starting at 252,800 yuan

Dongfeng Motor’s premium new energy vehicle brand VOYAH officially put its Zhuiguang PHEV onto the market on December 5.

Dongfeng Sharing launches self-driving bus trial operation in Shiyan, Hubei Province

The Shiyan Intelligent Connected Application Demonstration Project kicked off its on-road trial operations on November 27. Dongfeng Motor’s autonomous driving arm, Dongfeng Sharing, deployed ten self-driving Sharing-Bus into operations in Shiyan, Hubei Province.

Dongfeng, Inceptio Technology delivers co-developed smart heavy-duty trucks

On November 24, Dongfeng Trucks alongside Inceptio Technology completed the inaugural delivery of their customized intelligent driving heavy-duty trucks in Yangzhou city, Jiangsu Province.

Dongfeng Motor’s VOYAH announces foray into Dutch auto market

In recent days, the Fully Charged Live Europe car exhibition in the Netherlands opened its doors, featuring a grand showcase by Dongfeng Motor's premium new energy vehicle (NEV) brand, VOYAH, who exhibited there the VOYAH FREE and the VOYAH Dream models, according to a post on Dongfeng Motor's WeChat account. This signifies the official entry of VOYAH into the Dutch automotive market.

VOYAH, CATL form cooperation in superfast charging battery, battery safety, big data areas

On November 2, VOYAH, a high-end smart new energy vehicle (NEV) brand under Dongfeng Motor Group, and the Chinese power battery giant CATL, inked a significant strategic cooperation agreement.

VOYAH Dreamer MPV makes Europe debut in Denmark

On October 26, Dongfeng Motor's premium new energy vehicle brand, VOYAH, inaugurated its VOYAH showroom in Copenhagen, Denmark, and kicked off sales of its Dreamer (DREAM) MPV model.

Dongfeng Nissan introduces PATHFINDER to China market at Auto Guangzhou 2023

The Auto Guangzhou 2023 commenced on November 17, witnessing Dongfeng Nissan's proactive stance as it showcased its impressive lineup, signaling a diversified and revitalized strategic approach. The company emphasized its commitment to three power pathways: oil-fueled, electric, and hybrid.

Dongfeng Motor, Nissan Motor to jointly develop new energy vehicles under new cooperation strategy

On November 11, Dongfeng Motor Co., Ltd. (DFL) held a new strategy release event in Wuhan, Hubei Province, marking a transformative moment in its 20-year journey.

Dongfeng Passenger Vehicle Company, DPCA ink agreement for NEV model development

On November 12, Dongfeng Passenger Vehicle Company and Dongfeng Peugeot-Citroën Automobile (DPCA) signed a strategic cooperation framework agreement in Wuhan, which signifies Dongfeng's tangible support for the development of DPCA's new energy vehicle (NEV) endeavors.

Dongfeng Motor introduces electric vehicle brand ‘eπ’

On November 10, Chinese automaker Dongfeng Motor Corporation (DFMC) launched its new mainstream electric technology brand, eπ, and debuted the brand's first C+ segment sedan, the eπ007.

Dongfeng Motor Corporation establishes R&D institute to boost new energy vehicle development

On November 6, Dongfeng Motor Corporation (DFMC) announced the plan to establish an R&D institute for advancing the company’s transition to new energy vehicles and enhancing R&D efficiency.

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Dongfeng Nissan’s Venucia unveils three tech brands, V-Online FCV, VX6 all-electric SUV

On November 3, Venucia, a brand under Dongfeng Nissan, held its logo rejuvenation and autumn new product launch event in Guangzhou. Venucia is making a comprehensive foray into the new energy vehicle (NEV) field, introducing a fresh brand logo and three major technology brands, along with two NEV products – the all-electric Venucia VX6 and the hydrogen-powered edition of the Venucia V-Online.

Dongfeng-Stellantis’ DPCA exports Peugeot 408X to Vietnam

On October 22, the Peugeot 408X, manufactured by Dongfeng Motor's joint venture with Stellantis, known as Dongfeng Peugeot Citroën Automobile Company (DPCA), officially made its debut in Vietnam.

Dongfeng Forthing's Leiting EVs embark on first overseas export to Israel

On September 28, Dongfeng Forthing, the passenger vehicle brand under Dongfeng Motor, saw 400 units of its Leiting pure electric vehicles (EVs) loaded onto a ship in Port of Shanghai, setting sail for delivery to Israel.

VOYAH opens showrooms in Finland

VOYAH, the premium new energy vehicle brand under Dongfeng Motor, continues its global outreach with another successful expansion in the European market, as the brand recently forayed into Finland.

Dongfeng Forthing presents new energy vehicle lineup at IAA MOBILITY 2023

Dongfeng Motor’s wholly-owned auto brand, Dongfeng Forthing, made a strong presence at the IAA MOBILITY 2023 with the display of its four new flagship models for overseas market.

VOYAH deepens collaboration with Tencent for smart mobility advancement

VOYAH, the premium new energy vehicle brand under Dongfeng Motor, recently inked a strategic cooperation agreement with Chinese IT giant Tencent. Built upon the previous collaboration, this deepened strategic partnership promises to usher in a new era of digital innovation and smart mobility, expanding across multiple domains.

Dongfeng Motor Group’s sales revenue rises 2.9% YoY in H1 2023

On August 28, Chinese automaker Dongfeng Motor Group Company Limited (Dongfeng Motor Group) unveiled its mid-year performance report for 2023, with sales revenue reaching 45.677 billion yuan in H1, marking a 2.9% year-on-year increase.

Dongfeng Motor launches electric vehicle brand NAMMI

On August 23, the global launch ceremony of Dongfeng Motor's new pure-electric vehicle brand, NAMMI, was held in Chengdu.

New VOYAH FREE carrying Baidu Apollo’s intelligent driving package hits market

On August 19, Dongfeng Motor’s premium new energy vehicle brand VOYAH saw the newly refreshed VOYAH FREE model officially hit the market, pricing at 266,900 yuan.

Dongfeng Motor to set up integrated headquarters for AEOLUS, eπ, Nami brands

On August 16, Dongfeng Motor Corporation (referred to as "Dongfeng Motor") unveiled its strategic action plan for its independent new energy vehicle (NEV) business, marking a significant management overhaul. The plan involves the integration of three major product series under the Dongfeng AEOLUS, Dongfeng eπ, and Dongfeng Nami brands.

Dongfeng Motor unveils Venucia-branded fuel cell passenger car’s engineering prototype

Dongfeng Motor Corporation, a leading Chinese automobile manufacturer, announced a few days ago via its WeChat account that the engineering prototype of its Venucia hydrogen fuel cell passenger car made its debut. The automaker plans to deliver 10 mass-produced units of this vehicle for demonstration operation by the end of 2023.

Dongfeng Motor introduces Quantum electric architecture

Dongfeng Motor unveiled its Dongfeng Quantum intelligent electric architecture at the 2023 Dongfeng Motor Brand Spring Launch Event and the 7th Technology Innovation Week, held in Wuhan, Hubei Province on April 10.

VOYAH to adopt Baidu’s ERNIE Bot onto vehicles

On February 15, Baidu Apollo announced that Dongfeng Motor’s premium new energy vehicle brand VOYAH has officially became one of the first automakers to integrate Baidu’s ChatGPT-like ERNIE Bot onto its vehicles.

VOYAH sets sail to Israel, local delivery of FREE to start in March

Dongfeng Motor’s new energy vehicle brand, VOYAH, held a brand launch event in Tel Aviv, Israel, with its signature VOYAH FREE SUV model kicking off presale on January 23.