Beijing (ZXZC)- Dongfeng Motor's premium new energy vehicle brand, VOYAH, is set to make its mark in Southern Europe with the visit of a delegation led by Salvador Caetano's CEO, Sergio Ribeiro. 

Photo credit: Lu Fang

VOYAH CEO Lu Fang, sharing the news on his social media platform, hinted at the significant step forward, marking VOYAH's official entry into the Southern European market. He announced that both the VOYAH FREE and VOYAH DREAM would officially launch in Spain and Portugal later this year.

VOYAH entered the European market in February last year and made its debut in Norway in June. Lu Fang stated, "The export of the VOYAH FREE to Norway marked our first step into overseas markets." In the fourth quarter of 2023, deliveries of the VOYAH FREE commenced for Norwegian customers.

After a year of development, VOYAH has established its presence in Norway, Israel, Finland, and other countries. In 2024, the company plans to enter mainstream European markets, including Germany, France, and Italy, indicating a sustained push into the heart of the European automotive market.

Looking back at VOYAH's 2023 achievements, the auto brand’s annual vehicle delivery volume reached 50,552 units, meeting the its previously set goal of 50,000 units. For this year, VOYAH has set an ambitious target of 100,000 units in annual delivery volume, doubling from the previous year.