Beijing (ZXZC)- On December 26, AVATR Technology, the premium new energy vehicle company jointly supported by Changan Automobile, Huawei, and CATL, announced Chen Zhuo has been promoted to its President, assuming comprehensive responsibilities for operational management.

Chen Zhuo; photo credit: AVATR

Earlier, on February 14, Chen Zhuo was appointed as the Senior Executive Vice President of AVATR Technology. According to official statements, during his tenure, he made substantial contributions in brand marketing, product promotion, user operations, channel layout, and corporate culture, laying a solid foundation for product success and brand elevation.

Before joining AVATR Technology, Chen served as the General Manager of Changan Automobile's Brand PR Department, Head of the Joint Venture Brand Marketing Department, and Head of the International Company Marketing Department. He actively participated in and drove various initiatives at Changan Automobile, including technical brand launches, diverse product marketing strategies, brand rejuvenation, elevation, and overseas market expansion.

Significantly, on December 12, AVATR Technology announced that Changan Automobile's Party Secretary and Chairman, Zhu Huarong, assumed the role of Chairman at AVATR Technology. This announcement also detailed that Tan Benhong stepped down as Chairman and CEO of AVATR Technology to serve as Changan Automobile's Deputy Party Secretary. Additionally, Wang Xiaofei, Vice President of Changan Automobile, will assist the AVATR Technology Chairman in corporate management, major project advancement, and key operational aspects.