Beijing (ZXZC)- On December 15, local time, BAIC Motor's BEIJING brand celebrated the market launch of the BJ60 off-roader in Dubai, UAE. The BJ60 offers tech-infused appeal, combining off-road exploration capabilities with family-oriented traits.

Photo credit: BAIC Motor

The BJ60 seamlessly merges ruggedness with comfort, featuring exceptional off-road capabilities such as on-demand four-wheel drive, off-road triple locks, 1-12 grade crawl mode, and a non-load-bearing body structure, ensuring outstanding off-road performance. Its comfort features, including four-wheel independent suspension, spacious interior, intelligent driving assistance systems, and library-level noise reduction, create a serene and comfortable urban driving experience.

Photo credit: BAIC Motor

Simultaneously, a dealership agreement was signed on-site for the Omani market, signaling the formal commencement of BAIC Motor's sales operations in Oman. Following the BJ60's launch in the UAE, markets like Kuwait, Saudi Arabia, Qatar, and others will sequentially host product launch events, initiating a global pre-order mode.

This year, BAIC Motor has made significant strides in overseas markets. The BEIJING brand's vehicles, such as the BEIJING 5 (“Mo Fang” in Chinese market), has been introduced in South American countries like Argentina, Ecuador, Mexico, Chile, and Peru. Recently, BAIC Motor officially entered the Polish market with three models, expanding its footprint in the European market.